Sr. Lead Marketing Manager, Customer Stories at Lumen Technologies (2023-01 – Present)
- Established and maintained a pipeline of blue-chip customers, and coordinated the outreach, interview, and approval processes to bring them into Lumen's external reference program
- Exceeded individual goals associated with annual benchmarks YoY for signed customers to program (20+), assets published (60+), and net new annual revenue (120%)
- Oversaw the intake process, production and distribution of creative requests and customer stories across cross-functional teams and content formats, including web pages, blog posts, videos, case studies, marketing campaigns, and social posts
- Ensured all customer stories reflected our value proposition and key messages, and were consistent with product positioning, brand voice, tone, and style guidelines
- Collaborated with Sales, Marketing, Finance, Legal, and Customer Success teams to align customer stories with our target personas, buyer journey stages, and campaign goals
- Analyzed the performance and ROI of customer stories, specific to the program's impact on brand awareness, lead generation, sales, and customer retention, and identified opportunities for cross-publication opportunities and optimization
- Managed cross-functional projects and workstreams to optimize the program process and continually uncover new efficiencies
Product Marketing Manager at Syniverse (2020-01 – 2023-12)
- Executed end-to-end integrated marketing campaigns to grow strategic omnichannel partnership and vendor relationships
- Oversaw the ongoing go-to-market process and implementation of Syniverse's mobile messaging and roaming solutions tailored to the needs of global mobile network operators
- Executed successful takeaway marketing campaigns and end-to-end lead-generation marketing campaigns in H1 2023 designed to gain business from competitors, resulting in new customer deals collectively valued at over $5 million
- Identified key audience personas and built strategic marketing campaigns around each to drive lead generation and fill the sales pipeline
- Formulated performance metrics that included KPIs to measure campaign performance against business goals and reported analysis to senior leadership to influence future business decisions
Freelance Marketing, Content & Public Relations Specialist at Schifino Lee (2020-01 – 2024-12)
- Developed end-to-end email marketing campaign strategy, including copywriting, design, analytics, and creative decisions to drive engagement for cross-vertical clients
- Owned and implemented omni-channel media strategy and managed traffic of various media placements across paid, social, earned, advertising platforms, promotional plans, TV, print, and radio
- Provided strategic account management and public relations counsel, including authored bylines, media pitches, and press releases, to position executives at cross-vertical companies as thought leaders to grow their market presence
- Served as primary project management contact to oversee day-to-day project details, creative timelines, and workflow efficiencies between internal cross-functional teams, agency clients, and external vendors
Public Relations & Communications Manager at Syniverse (2020-01 – 2020-12)
- Managed day-to-day public relations activities and produced integrated omni-channel campaigns across digital content platforms, including email, SMS, paid search, company newsletters, video production, blogs entries, social media, and press releases
- Led analyst relations program comprising top research firms, including Gartner, Forrester, and IDC to secure coverage in published industry reports on behalf of the executive leadership team that resulted in generating new business wins
- Established investor relations program in advance of a major $750-million M&A transaction to ensure continuity and SEC-compliant business practices until completion of the transaction
Marketing Communications & Public Relations Manager at Triad (2017-01 – 2019-12)
- Produced original content and branded campaigns with both paid and earned media across print, digital and social channels to drive brand awareness
- Led press outreach and the distribution of media kits, white papers, case studies, bylined articles, and videos to redefine the company's breadth and depth of services
- Developed go-to-market strategies for proprietary digital ad-tech products and data-driven marketing solutions backed by first- and third-party data to bring a new offering to market
- Crafted advanced insights by translating complex performance metrics into actionable client recommendations
- Coordinated various workstreams across analytics, creative, and technical teams to ensure high-quality execution
Sr. Copywriter & Content Strategist at Triad (2013-01 – 2017-12)
- Crafted sales collateral, brand experiences, digital banner ads, and marketing materials by producing copy and big ideas for new business pitches, including work with Unilever, P&G, General Mills, and others on Walmart.com that yielded a 10% increase in revenue
- Collaborated with Sales and Account Management to analyze campaign performance and offer strategic recommendations for campaign optimization to improve business outcomes across various retail accounts, including Walmart.com, Office Depot, and Bed Bath & Beyond
Communications & Digital Content Coordinator at Tampa Bay Lightning (2009-01 – 2013-12)
- Developed key messaging for major news outlets, managed inbound media requests, and created original content for the team's digital and print publications to build deeper relationships between the team, its players, fans, and the community at-large
- Conducted interviews with NHL players, coaches and team executives to report on all daily news pertaining to the Tampa Bay Lightning, and also represented the team at select NHL sanctioned events
- Produced and managed the team's and individual players' game notes, statistics, and performance records for attending media members for all 82 regular season NHL games, and postseason games, as applicable
