Phillip Martin

Operations leader who has driven AI adoption from both sides of the desk — inside a resistant technical department and as an independent consultant building AI-search readiness for client businesses. 15+ years leading operational and organizational change, now focused on AI implementation and governance. Currently driving live adoption of AI-assisted design and documentation workflows within a technical department at SA Morman & Co., while independently consulting on AI-search readiness (AEO/GEO) for service-based businesses — auditing technical SEO health, structured data, and entity consistency to improve discoverability across both traditional and AI-assisted search. Holds professional certificates in AI Agents, Change Management & AI Governance, and a PMP credential, backed by a proven record of building the audit, training, and compliance infrastructure that keeps operational change sustainable at scale.

Senior Program Manager at SA Morman & Co. (2025-09 – Present)

Leads AI-assisted workflow adoption and technical program execution across the Keying Department, spanning project leadership, departmental oversight, and contractor management. Drives the shift from manual process to AI-enabled execution across the department, reducing manual administrative effort while cutting master key design lead times by 20% through technical workflow improvements for architectural openings and security systems. Coordinates implementation of complex hardware requirements, ensuring technical accuracy and code compliance across contractors and site managers, and supports leadership alignment through Smartsheet-based tracking and EOS/L10 operating rhythms.

SEO & AI Search Optimization Consultant at Independent / Contract (2026-01 – Present)

Independently advises service-based businesses on technical SEO and AI-search readiness, translating audit findings into prioritized, revenue-relevant action. Performs local SEO and technical website audits across Google Business Profile, on-page content, keyword alignment, and conversion paths, and develops AI-search readiness recommendations using structured content, entity consistency, and authoritative signals to improve discoverability across traditional and AI-assisted search (AEO/GEO). Reviews technical SEO risks including broken links, redirect chains, and crawl/indexing barriers, and evaluates backlink quality and website authority signals to strengthen relevance and reduce risk.

Area Operations Manager / Co-General Manager at Designer Looks / VCF (2021-03 – 2025-09)

Directed regional operations across a $15M business unit, owning logistics performance, service delivery, and commercial outcomes. Implemented standardized audit and training practices that sustained 100% safety compliance across regional facilities and teams of 50+ staff, and led workflow redesign that improved delivery efficiency by 15% and exceeded revenue targets by 12%. Built a repeatable leadership pipeline by training, mentoring, and promoting 5+ team members, and drove change initiatives that lifted regional NPS by 18% during a volatile operating period.

General Manager / Area Training Lead at Skechers (2018-12 – 2021-03)

Trained and onboarded new store managers and team members, building a consistent leadership bench across multiple locations. Coordinated logistics and shipment flow across multiple store locations, keeping inventory levels and delivery timing on track, and led team training on a new POS system rollout, introducing KPI tracking to drive accountability and performance visibility.

B.S. in Business Management – Savannah State University