Account Executive - Strategic Partnerships - Cross-border Payment at VIETTEL DIGITAL SERVICES (2025-08 – Present)
Account Executive with experience managing Tier-1 accounts and strategic partners in fintech and digital payment ecosystems. Strong in account acquisition, commercial negotiation, partner onboarding, and post-sale growth, with hands-on ownership across the full account lifecycle—from pitching and deal structuring to campaign execution and performance optimization.
- Own and manage assigned strategic global and local partner accounts across the full lifecycle.
- Act as primary point of contact (PIC), ensuring timely communication and issue resolution.
- Build long-term partner relationships through regular operational touchpoints and performance reviews.
- Conduct outbound prospecting and inbound qualification for potential strategic partners.
- Lead partner pitching, solution presentation, value proposition articulation.
- Align commercial terms, partnership scope, and integration roadmap with partners and internal stakeholders.
- Act as the bridge between partners and internal Product, Engineering, and Operations teams.
- Coordinate technical discussions, integration timelines, testing phases, and go-live readiness.
- Ensure partner compliance with product, branding, operational standards.
- Plan and execute co-marketing and promotional campaigns with strategic partners.
- Coordinate with Marketing and PR teams to deploy in-app pop-ups, push notifications, and web banners.
- Track campaign performance and recommend optimization actions.
- Monitor transaction volume, conversion rates, and user behavior across the payment funnel.
- Identify churn points, opportunities for upsell, cross-sell, and usage growth.
- Propose data-driven optimization initiatives to improve account performance.
- Prepare performance reports and insights for internal stakeholders and partner discussions.
- Contribute to SOPs, onboarding guidelines and account management playbooks.
- Support continuous improvement initiatives to scale account operations efficiently.
Product Marketing Intern (Account-facing Role) at VIETTEL TELECOM (2024-07 – 2025-04)
- Conduct quantitative, qualitative, and desk research to support product and account strategies.
- Analyze SME and enterprise customer needs, behaviors, adoption drivers.
- Translate research findings into clear value propositions and sales-ready materials.
- Support account-facing teams with pricing insights, feature comparisons, and customer segmentation.
- Work with Product and Marketing teams to support GTM planning and execution.
- Assist in defining pricing logic, promotion mechanics, and positioning strategies.
- Mapped 100+ user needs into MVP scope and pricing logic for MyBox Cloud product.
- Executed a conjoint analysis survey with 100+ SMEs to identify feature priorities and price sensitivity for POS SaaS.
- Led a 4,000+ respondent survey for Digital ID Email, delivering behavioral segmentation and adoption forecasts used for rollout planning.
- Produced sales decks and insight reports supporting internal pitching and solution positioning.
Market Research Intern at QABAS | CONSULTING & TRAINING - CAMBRIDGE, UK (2025-01 – 2025-03)
- Conduct market research on digital banking products and loyalty ecosystems.
- Analyze customer value propositions, competitive positioning, and market dynamics.
- Support consulting teams with structured analysis and data synthesis.
- Prepare client-ready research outputs and presentation materials.
- Delivered 3 structured insight reports using SWOT, PESTLE, and TAM/SAM frameworks.
- Provided inputs supporting pricing and market-fit decisions for digital banking solutions.
- Consistently met tight deadlines while maintaining data quality and analytical rigor.
