Pramoda Mallik

Performance Marketing Specialist with 5+ years of experience planning, executing, and scaling paid media campaigns across Google Ads, Meta Ads, and Microsoft/Bing Ads. Proven track record of cutting CPA/CPL by up to 40%, doubling ROAS, and managing monthly ad budgets of ₹50 Lakh+. Skilled in conversion tracking, audience targeting, funnel and landing-page optimization, and data-driven reporting — with a consistent focus on turning ad spend into measurable business growth. 30-40% CPL Reduction; 2X+ ROAS Increase (Meta Ads); ₹50L+ Monthly Ad Budget Managed; 5+ Yrs Paid Media Experience

Performance Marketing Specialist at Addzet Advertising & Media Pvt. Ltd. (2022 – Present)

• Manage and optimize Meta Ads and Google Ads campaigns across multiple client accounts, spanning lead generation and conversion objectives.
• Set up and maintain Facebook Pixel, Conversions API, conversion tracking, and remarketing/retargeting campaigns.
• Monitor and continuously optimize CTR, CPC, CPL, and ROAS; reduced CPL by 30-40% through iterative campaign testing.
• Manage monthly advertising budgets of up to ₹50 Lakh across client portfolios.
• Conduct audience and competitor research to shape targeting and creative strategy.
• Partner with creative and sales teams to align campaigns with lead quality and conversion goals.
• Prepare and present weekly and monthly performance reports to clients and stakeholders.

SEO Executive at Anyant Multitek Pvt. Ltd. (2019 – 2022)

• Executed on-page and off-page SEO strategies that improved organic visibility and search rankings.
• Managed Google Ads campaigns to drive qualified traffic and conversions.
• Conducted keyword research and content optimization to support organic growth.

MBA in Marketing – Biju Patnaik University of Technology (BPUT), Odisha (2018)

B.A. in Economics – Utkal University (2015)