Pramoda Mallik

Performance-driven Digital Marketing Specialist with 6+ years of experience in Meta Ads (Facebook & Instagram) and Google Ads. Expert in creating, optimizing, and scaling paid campaigns to generate high-quality leads and improve ROI/ROAS. Skilled in conversion tracking, retargeting, and data-driven decision-making.

Digital Marketing Specialist - Addzet Advertising & Media Pvt. Ltd - Bhubaneswar

(2022-01)

• Managed and optimized Meta Ads & Google Ads campaigns for multiple clients
• Generated high-quality leads and improved conversion rates
• Set up Facebook Pixel, conversion tracking, and remarketing campaigns
• Improved campaign performance (CTR, CPC, ROAS)
• Conducted audience and competitor research
• Collaborated with creative and sales teams
• Prepared weekly and monthly performance reports

SEO Executive - Anyant Multitek Pvt. Ltd - Bhubaneswar

(2019-01 - 2022-12)

• Executed on-page and off-page SEO strategies
• Managed Google Ads campaigns for traffic and conversions
• Increased website visibility and rankings
• Performed keyword research and content optimization

MBA - Marketing - BPUT (2018-01)

B.A - Economics - Utkal University (2015-01)