Content and SEO Specialist at BALAMBICO MARKETING AGENCY (2010-02 – Present)
- Publish 2+ articles per month on author news and marketing media education, reaching a global audience of 1 million unique visitors.
- Develop and execute content strategies for personalized blogs, engaging a global target audience of 4.44 billion.
- Educate readers on trends in author media and promotion.
- Produce 2-3 articles monthly, each receiving 500-800 views, contributing to a 12% increase in reader retention.
Library Page at MIAMI-DADE COUNTY PUBLIC LIBRARY SYSTEM (2025-12 – Present)
- Organize, update and maintain library branch collection through daily tasks and long-term assignments.
- Provide recommendations for weeding, collection development and circulation.
- Participate in outreach programs, increasing library membership by 20% annually.
- Educate patrons on available county resources, programs, and services, increasing patron satisfaction by 5%.
Contributor at SUPERJUMP (2021-01 – Present)
- Publish 2+ articles per month on book-related news and pop culture, reaching a global audience of 3.2 million unique visitors.
- Interview 10+ video game developers and voice actors to promote upcoming releases, driving increased word-of-mouth sales.
- Educate readers on trends in video games, pop culture, and independent media markets.
- Produced 2-3 articles monthly, each receiving 400-600 views, contributing to a 12% increase in reader retention.
Creative Content Marketing Strategist, Marketing Business Partner at DIAMONDS INTERNATIONAL (2023-05 – 2024-05)
- Led content strategy and project management for a $106.8 million international travel retail corporation, collaborating with Princess Cruises and Disney Cruise Lines on new product launches and presentations.
- Developed and executed content strategies for specialized blogs, engaging a global target audience of 5 million cruise customers.
- Edited 10-20 social media posts monthly for Instagram, growing engagement by 280% for 19,900 followers.
- Proofread and optimized 5-10 LinkedIn posts monthly for recruitment and staff development.
Copywriter & SEO at OPTIMUM7 (2019-05 – 2023-05)
- Developed 50-60 technical content pages and blogs per month for national and international clients with 9,500 customers and 115,000 orders annually.
- Increased website conversions by 203% and revenue by 449% annually through SEO optimization and content improvements.
- Elevated Google ranking of targeted articles to appear on the first page of search engine results.
- Composed, edited, and presented content drafts for final client delivery, ensuring quality and meeting client expectations.
Contributor at RIOT NEW MEDIA (2016-06 – 2019-06)
- Generated engaging book-related and pop culture content, reaching 3.2 million global unique visitors monthly.
- Published over 24 articles annually on literary and comic news, consistently meeting audience engagement goals.
- Conducted and published interviews with 20+ authors, enhancing book visibility and driving pre-sale and word-of-mouth sales.
- Informed and educated readers on trends and children's literacy technologies, contributing to a 15% increase in reader engagement.
Ad Ops Digital Specialist at CRITEO (2018-11 – 2019-01)
- Enhanced client algorithms to increase website conversions by 15%, driving a 20% boost in daily purchases.
- Refined the algorithm to operate autonomously, achieving 98% accuracy without human intervention.
- Audited 3,000+ ads daily across three global online retailers, designing a customized algorithm that improved ad personalization by 25%.
- Evaluated international ad trends and cultural contexts, resulting in a 30% uplift in ad relevance and user engagement.
