Queeny Zhang

Marketing professional with experience in influencer marketing, account coordination, event production, and social media. Skilled in managing creator partnerships, executing campaigns, and driving digital marketing initiatives for brands and creators with audiences exceeding 1.6M followers.

Lead Account Coordinator at CCLA Agency (2026-02 – Present)

• Managed day-to-day operations across multiple brand and creator accounts, overseeing influencer campaigns, client communications, content strategy, website management, and digital marketing.
• Planned and produced monthly influencer events for 30+ creators (10K–100K followers), managing guest communications, event timelines, vendor coordination, sponsorship integration, venue setup, and on-site execution.
• Negotiated creator partnerships and content deliverables for 30+ creators (10K–100K followers) while securing in-kind sponsorships from brands including Vacation®, Evian, Barebells Protein, Gorgie, Saint James Iced Tea, Update Drink, 4AM Skin, Preserve Hair, and Shelter Skin.
• Conducted outreach to 300+ lifestyle, wellness, and beauty brands while researching, vetting, and sourcing 100+ creators monthly to identify sponsorship opportunities and talent aligned with client campaigns and influencer activations.
• Grew Rancho de Brillo's Instagram audience from 1K to 3K followers within one month through content optimization and engagement strategy while contributing 5K–10K monthly follower growth for CCLA's social channels.
• Recruited, interviewed, onboarded, and trained new team members by developing outreach templates, workflows, and event processes to support agency growth.

Social Media & Executive Assistant at CCLA Agency (2025-03 – Present)

• Supported content creator Liv Shine (1.6M+ followers) across social media strategy, brand partnerships, content production, executive support, and day-to-day business operations.
• Managed website content, Shopify storefront operations, Amazon Storefront merchandising, and social media publishing across multiple platforms.
• Edited long-form YouTube videos and short-form Instagram content, contributing to content averaging 700K+ views, with top-performing videos exceeding 1M views.
• Coordinated executive calendars, campaign timelines, travel logistics, creator communications, and partnership deliverables across multiple concurrent projects.
• Supported partnership negotiations and campaign execution for luxury and entertainment brands including Waldorf Astoria Las Vegas and Hilary Duff's album release activation.

Public Relations Intern at Éclat Public Relations (2023-01 – 2023-03)

• Developed social media content calendars aligned with client branding and campaign goals, and created digital assets including Instagram Reels, media decks, and press materials while supporting client events and activations.
• Built and maintained targeted media lists while supporting outreach, media monitoring, research, and client reporting

Bachelor of Arts in Public Relations – Pepperdine University (2022-08 – 2024-12)