Growth Exec | Fractional CMO | B2B GTM Strategy
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trategic Marketing Executive & Growth Leader with 10+ years of experience driving multi-million dollar revenue impact across Financial Services (GSE), Industrial Manufacturing, and Enterprise B2B sectors. Master’s-level strategist with a proven track record in architecting Integrated Go-To-Market (GTM) strategies that delivered $20M+ in brand-attributed revenue and addressed $1.5B+ in industry efficiency gaps. Expert in navigating highly regulated verticals, articulating technical value propositions to C-suite/Board-level stakeholders, and optimizing conversion efficiency by 38%. Specialist in leveraging market intelligence to scale brand authority and lead high-performing cross-functional teams toward peak organizational ROI.
The Brief: I build engines that turn complex value propositions into multi-million dollar revenue streams. Whether I’m leading as the CEO of Walltrap.com or architecting GTM strategies for Fortune 50s like Freddie Mac, my goal is the same: eliminate efficiency gaps and scale brand authority.
Architect Growth: I’ve delivered $20M+ in brand-attributed revenue by bridging the gap between high-level C-suite vision and ground-level digital execution.
Scale Operations: From managing teams of 16 to modernizing marketing ops for $1B portfolios, I focus on "Test-and-Learn" frameworks that boost conversion efficiency by 38%.
Solve Big Problems: I specialize in technical storytelling that addresses massive industry efficiency gaps—like shifting lender behavior to save billions in the mortgage market.
The Toolkit: Master’s-level strategy , advanced AI integration (Claude, Gemini, ChatGPT) and a deep obsession with ROI-driven performance marketing.
Let’s Connect if: You’re interested in GTM strategy, brand transformation, or how AI is reshaping the way we build companies.
Master of Business Administration (MBA): Earned from Strayer University, providing the advanced strategic and financial foundation for your executive-level marketing and growth leadership.
Bachelor of Science in Sociology: Earned from Troy University, offering a unique analytical perspective on consumer behavior and social dynamics.
