Rachael Freeman

Dynamic and versatile operations leader with 10+ years of experience scaling a digital marketing and eCommerce agency from scrappy startup to industry-leading powerhouse. Adept at managing global teams, building efficient systems, launching successful products, and leading cross-functional initiatives with creativity and precision. Passionate about leveraging digital tools and automation to create clarity, reduce friction, and drive sustainable growth.

Chief Operating Officer

Wright Brothers, Inc. — 2019–Present

Remote / Digital Agency & E-commerce Operations

• Led company operations through a decade of explosive growth, scaling fulfillment from a few dozen to over 250,000 orders with a fulfillment error rate below 0.3%.
• Oversaw the virtualization of the company’s entire workflow and remote infrastructure, cutting operational costs by 58% in 18 months.
• Built and managed over 24 contractors and employees across 5+ countries, creating a flexible, responsive workforce.
• Spearheaded the development of the internal software stack and workflow automation systems, dramatically improving team speed and accountability by 40%.
• Formed and managed project-based teams for dozens of simultaneous initiatives including launches, campaigns, and platform migrations.

E-commerce Product & Fulfillment Manager

Wright Brothers, Inc. — 2016–2019

Remote / Digital Agency & E-commerce Operations

• Developed and launched 42+ SKUs across DTC channels with $MM+ lifetime revenue.
• Managed end-to-end product development from sourcing to listing to advertising, with manufacturer relationships spanning 53 partners across 3 continents.
• Coordinated international shipping, freight, and inventory operations to ensure timely and cost-efficient fulfillment.
• Executed listing optimization, pricing strategy, and advertising on Amazon, Etsy, and Shopify.
• Pioneered systems to track and streamline error resolution and logistics optimization.

Customer Experience & Retention Lead

Wright Brothers, Inc. — 2014–2016

Remote / Digital Agency & E-commerce Operations

• Directed customer service operations, leading a team of 8 support reps while revamping protocols and integrating new platforms like Zendesk and Intercom.
• Reduced average response time from 6 hours to under 30 minutes, raising customer satisfaction and boosting retention by 43%.
• Built self-service resources, standardized ticketing flows, and improved cross-team communication loops.

Digital Marketer (DMHQ) - Course - Completed

Associates Degree in Optometry

GED - Highschool (Grad 2002)