Rachael Maples

Creative marketing professional with a passion for building brands that connect with people. Holding two Master of Professional Studies degrees and a Bachelor of Business Administration from LIM College, I've intentionally developed expertise across fashion, marketing, graphic design, e-commerce, merchandising, and supply chain to understand the business from every angle. My experience spans luxury fashion, athlete branding, creative design, and strategic marketing, and I'm driven by creating innovative solutions that strengthen brands, elevate customer experiences, and deliver measurable business results.

Graphic Design Specialist - Maples and Company - Sevierville, TN

(2021-05)

• Design digital and print marketing materials using Adobe Photoshop, Illustrator, and InDesign.
• Create advertisements, brochures, catalogs, product packaging, flyers, signage, social media graphics, and branded marketing collateral.
• Develop creative assets for websites, email marketing campaigns, digital advertising, and social media platforms.
• Collaborate with company leadership to execute branding strategies, product launches, and creative marketing initiatives.
• Analyze consumer trends and product performance to improve promotional campaigns.
• Coordinate vendors, production schedules, and creative workflow for marketing projects.
• Contributed to the successful development and launch of more than 100 products.
• Helped attract more than 200 new customers through innovative branding and marketing initiatives.
• Maintain consistent branding across all print and digital communications.

Fashion Stylist / Marketing Manager - NBA - New York, NY

(2021-02 - 2025-04)

• Plan and execute all pregame and postgame wardrobe styling for NBA athletes while maintaining each client's luxury image and personal brand.
• Develop and manage strategic brand partnerships and collaborations that increase revenue and brand visibility.
• Oversee social media strategy, digital marketing, and brand positioning across multiple platforms.
• Reduced annual client expenses by more than $100,000 through strategic budgeting and financial planning.
• Coordinate commercial opportunities, media appearances, and public speaking engagements.
• Build relationships with luxury fashion houses, designers, agencies, and marketing partners.

Styling Assistant / Marketing Assistant - KMCME - New York, NY

(2020-11 - 2022-02)

• Assisted with styling and wardrobe coordination for high-profile athletes, entertainers, and public figures.
• Planned and executed luxury styling projects for professional sporting events, fashion events, editorial shoots, and red carpet appearances.
• Coordinated marketing campaigns, photoshoots, and social media content to enhance brand visibility and client engagement.
• Collaborated with luxury fashion brands on custom designs, partnerships, and promotional initiatives.
• Curated luxury shopping experiences and managed wardrobe selection for high-profile clients.
• Managed relationships with brands, designers, showrooms, and vendors while coordinating more than 10 brand communications daily.
• Supported event planning, client relations, and day-to-day marketing operations in a fast-paced luxury fashion environment.
• Assisted with creative direction, trend forecasting, and visual merchandising for editorial and marketing projects.

Lead Sales Associate - Alexandra Beth - New York, NY

(2019-08 - 2020-03)

• Delivered exceptional customer service in a luxury retail environment.
• Assisted with marketing, advertising, merchandising, trend forecasting, and photoshoots.
• Collaborated with TikTok influencers to expand brand awareness and social media engagement.
• Helped attract more than 100 new customers.
• Managed returns, exchanges, and client relationships while ensuring an elevated customer experience.

Master of Professional Studies (MPS) - Global Supply Chain Management & E-Commerce - LIM College (2026-05)

Master of Professional Studies (MPS) - Fashion Merchandising & Retail Management - LIM College

Bachelor of Business Administration (BBA) - Fashion Marketing - LIM College