Senior Regional Events Manager - LDV Hospitality, Gale Hotel - Miami Beach, FL
(2020-10)
Responsible for selling, managing, maximizing revenue, and securing new social and corporate events for LDV Hospitality. Venues include: Dolce Italian Restaurant, Medium Cool Cocktail Lounge, Dolce Library, and the Gale Hotel Rooftop.
- Contracted over 1.6 Million in event sales, year ending 2022; an increase of 200% from an average of $500K, previous years.
- Designed catering menus and provided appropriate minimum spends for each specific venue to maximize revenue.
- Manage the execution of events in all venues; starting with client sales negotiations, contractual phase, detailed communication to team members internally, and on-site event execution.
- Establish strong ongoing working relationships with local businesses, concierge, DMC's, Event/Wedding planners, and hospitality professionals in South Florida.
- Develop new business contacts to increase the overall recognition of the LDV brand by attending networking events, weekly social and corporate outreach, creative promotional campaigns, weekly meetings with our PR team, and entertaining prospective clients in our restaurants and lounges.
Senior Event Sales Manager - Zuma Miami Restaurant - Miami, FL
(2017-10 - 2020-07)
Responsible for event sales and management; catering to a luxury clientele, contract negotiation, and securing new social and corporate events for ZUMA Miami, located inside the Epic Hotel.
- Developed and implemented Zuma's first ever off-site catering program (specifically yacht catering for Ferretti Yachts and the Utopia IV Yacht hosting private parties)
- Exceeded annual sales goals by $605K; an increase of 74%
- Created, streamlined, and developed event department for Zuma Miami.
- Successfully contracted and secured major buyouts such as the World Premiere of the Riva Argos Yacht Launch, VIP dinners for a high net-worth celebrity clientele, and Fortune 500 Company dinner meetings and receptions.
- Maintained and developed new relationships with local businesses, luxury event/wedding planners, DMC's, concierges, and vendors in the South Florida market.
- Targets and identifies new clients through networking, outreach, and other creative initiatives to build business relationships.
- Oversees all aspects of event execution; working closely with executive chef and operation managers, within a very fast paced high volume environment.
Regional Marketing and Events Manager - LDV Hospitality, Gale Hotel - Miami Beach, FL
(2014-09 - 2017-10)
Responsible for selling, managing, marketing, and securing new social and corporate events for LDV Hospitality, located at the Gale Hotel. Venues include: Dolce Italian Restaurant, Regent Cocktail Lounge, Rec Room Night Club, and the Gale Hotel Rooftop.
- Managed and executed high end, off-site events such as Art Basel, Miami Boat Show, South Beach Wine and Food Fest, Trade Shows, and Expos marketing the brand, LDV Hospitality.
- Designed catering menus for each specific venue. In addition, created specialty Group Event Packages (Wedding Packages, Mixology Classes, Mozzarella Making Class, Bachelorette Packages)
- Exceeded annual sales goals by $250,000; a 60% year over year increase
- Managed social media accounts; Facebook and Instagram for the Rooftop Deck, and Dolce Italian to help market, sell, and gain recognition of the space.
Director of Special Events - Lure Fishbar, Loews Hotel - Miami Beach, FL
(2013-11 - 2014-09)
Responsible for the outreach, solicitation, and negotiation of acquiring new corporate and social group business.
- Expanded the overall awareness and customer base of Lure Fishbar by attending networking events, and hosting dinners with business prospects to showcase and promote the restaurant.
- Maintain a close working relationship and communication with restaurant management and the Loews catering sales, and convention services team.
- Conducted pre-event and on-site communication with the F&B directors, chefs, vendors and clients.
Senior Convention Services Manager - Fontainebleau Hotel Miami Beach - Miami Beach, FL
(2008-09 - 2013-11)
Managed High Profile Major National Meetings and Conventions up to 2000+ attendees; working directly with clients on every detailed aspect of their programs including but not limited to menu co-creation, décor, exhibits, production and overall logistics.
- Selected for Fontainebleau's 2008 Grand Re-Opening team.
- Responsible for over 200,000 square feet of indoor/outdoor meeting and function space.
- Facilitated pre-conference meetings, pre-planning meetings, and site inspections with clients and key hotel staff.
- Consistently achieved high scores/ positive feedback on Client Surveys, which lead to repeat business.
- Maintained a high level of service by continually providing accurate and timely information and feedback to all supporting departments.
- Ability to manage, monitor and coordinate multiple events simultaneously.
Corporate Sales Manager - Grand Bay Hotel - Coconut Grove, FL
(2007 - 2008-09)
- Prospected potential corporate accounts by qualifying local and national companies.
- Maintained relationships with existing clients to ensure maximum hotel room night production.
- Participated in weekly networking events, trade shows, sales calls and the Florida Business Travel Association and Association of Corporate Travel Executives member functions.
- Primary liaison for all corporate groups, meetings, conventions and catered events.
