Rafael Gonzalez

A seasoned Web UX and Graphic Designer with a proven track record in the advertising and marketing industry. Passionate about crafting seamless experiences that connect people with information and products, ensuring they are both accessible and engaging.

Web UX / Graphic Designer

July 2021 – April 2024

• Web UX & UI: Created interactive web experiences for Hy-Vee Seasons magazine and other unreleased projects.
• Achievements: Delivered high-quality web designs for over a million unique visitors, improving user experience and conversion rates.
• UX Research: Drafted strategies to boost traffic, enhancing website accessibility with documentation and templates.
• Developer Collaboration: Made component libraries with Figma and expanded client brand systems for project compatibility.
• Prototyping: Developed Figma prototypes adhering to brand guidelines and best UI/UX practices, defining workflows and project structures.

Creative Graphic Designer

2004 – 2021

• Design Management: Oversaw the creation of marketing materials such as brochures, invitations, and flyers.
• UI/UX Contributions: Enhanced usability and aesthetics of client websites and digital products.
• Brand Consistency: Ensured all designs followed brand guidelines across platforms.
• Video Projects: Directed video editing for cohesive storytelling and visual appeal.
• Ad Design: Produced impactful print and digital ads for successful marketing campaigns.

Graphic Designer

2003 – 2004

• Editorial Design: Specialized in layout, photojournalism, and advertisement creation.
• Photo Editing: Performed photo editing and color correction to maintain visual consistency and impact.

Graphic Designer

2000 – 2002

• Collateral Design: Designed brochures, invitations, and other marketing materials.
• Logo Design: Delivered innovative logos that reflected clients' brand identities.

Bachelor’s Degree in Graphic Design

Graduated Magna Cum Laude

• Attended numerous workshops, lectures, and conferences on:
  • Design
  • Stock photography and image collection
  • Paper knowledge
  • Art direction
  • Printing
  • Advertising
  • Public relations
  • Web marketing