Sr Digital Marketing Advisor - CIGNA
(2025-01 - 2025-10)
- Ensured compliance across all open enrollment marketing materials, reviewing email campaigns, brochures, landing pages and employee communications to align with CMS, HIPAA and organizational regulatory requirements.
- Collaborated with cross-functional teams (Legal, Product and Creative) to prepare clear, compliant communication strategies for open enrollment, balancing regulatory accuracy with engaging member-friendly messaging.
- Developed structured review workflows and approval processes that streamlined compliance checks, reducing turnaround time for open enrollment materials while safeguarding brand integrity and regulatory adherence.
Lead Digital Communications Consultant - HCSC
(2022-05 - 2024-10)
- Conducted in-depth reporting and analysis on campaign performance, providing actionable recommendations to executive leadership and clients based on key metrics such as open rates, click-through rates and conversions. Leveraged data driven insights to drive continuous improvements in campaign effectiveness and engagement.
- Owned campaign reporting and analytics, delivering timely scheduled and ad hoc performance insights that drove optimization and improved email campaign results.
- Led the end-to-end process of email campaign development and execution of multiple projects from design to delivery for clients, from strategic planning and execution to performance analysis and optimization. Primary focus of the process was on ensuring all content complied with company policies and regulatory requirements. Collaborated cross-functionally with the design team, Legal and stakeholders to ensure timely delivery of all assets.
- Proficient in utilizing Salesforce to manage and streamline email marketing campaigns, including automation, audience segmentation and tracking email performance metrics.
- Lead the strategies of email campaigns, customer experience as it pertained to campaigns and the over all consulting of communications. Campaigns entailed audience segments of 1M+ individuals.
- Managed projects at immediate team level and cross functional levels working with IT, Creative Services, Legal and Branding. Used Wrike to manage the scheduling of deployments and worked with stakeholders on the strategy of dates and adhering to an email process timeline to ensure timely deliverables.
Sr. Marketing Analyst (contract) - J. P. Morgan Chase
(2021-02 - 2022-05)
- Served as the marketing analyst for a financial podcast, leveraging audience data and performance metrics to optimize content strategy, improve listener engagement.
- Identified top-performing topics by comparing episode download numbers and listener growth rates to determine which financial themes resonate with the audience.
- Analyzed average listen duration and drop-off points to assess content engagement and optimize episode structure for maximum listener retention.
- Tracked usage trends from listening platforms such as Spotify and Apple Music to prioritize distribution efforts and tailor content promotion based on listener preferences.
- Performed ad-hoc analysis across multiple channels to evaluate performance, identify optimization opportunities and support cross-platform strategy development.
Sr. Marketing Business Analyst (contract) - HCSC
(2018-06 - 2020-06)
- Minimized marketing campaign delays and errors by streamlining testing processes.
- Achieved 100% business goals for email and SMS campaigns by creating test cases based on business, functional and system requirements during design phase of projects.
- Promoted data-driven marketing by creating data mapping strategy to understand flow and connections between databases; Strategy led to efficiencies in workflow design for campaigns.
- Translated business needs into marketing campaigns through requirements gathering and analysis around goals, scope and risk.
Sr Marketing Analyst (Contract) - Discover Financial Services
(2016-09 - 2018-06)
- Spiked conversions and traffic by launching two digital marketing campaigns via social media and email.
- Boosted Google search rankings, from page four to page two, by leading team in SEO efforts and standardizing reporting and analytics best practices.
- Transformed distracting and wordy landing page into straightforward, high-converting page by leveraging Google Analytics to create customer journey map and lead site redesign.
- Promoted data-driven marketing by creating a multi-channel digital dashboard to calculate spend projections, track performance, and report key data across all marketing channels.
IT Marketing Analyst (Contract) - motorola solutions
(2013-03 - 2016-09)
- Led IT Web Analytics team in ad-hoc and scheduled analyses on main website.
- Prepared a seamless transition from Webtrends to Google Analytics Premium by developing test strategy for the implementation.
- Provided real-time analysis to verify the correct implementation of Google codes, ensuring accurate data collection.
- Conducted audits on Motorola sites to ensure proper coding of call-to-action elements for optimal functionality.
Marketing Business Analyst - Marketwell
(2010-04 - 2013-03)
- Increased overall market share 18% for global cosmetics client by studying customer behavior and search patterns to develop predictive modeling and discover untapped market.
- Strengthened digital marketing presence for businesses by leveraging Google Analytics.
- Drove web traffic by developing dynamic dashboards in Tableau to translate raw data into consumable and actionable stories for stakeholders.
