Rajon Lynch

 8+ years of experience in developing and executing ambitious and exciting content strategies that utilize storytelling to drive results. Proven ability to craft compelling narratives, build and lead high-performing teams to solve problems. Possesses strong analytical and project management skills, with a focus on data driven decision making, establishing processes and beating OKRs. A collaborative and creative problem-solver with excellent communication and interpersonal skills. Adept at building strong relationships with cross-functional teams and exceeding client expectations.

Professional Experience & Accomplishments

Crispin Porter + Bogusky – New York, NY 08/2024 – 11/2024

Associate Director of Social - DSW (Fashion/retail)

• Developed and executed an innovative omnichannel social media launch plan, boosting brand engagement and brand awareness through optimized social strategies.
• Collaborated with production and creative teams in campaign development to implement digital marketing strategies, driving business results and elevating creative execution.
• Led the planning and launch of several brands via social media, including DSW and P&G “Easy Ups”, as well as established influencer partnerships for Nike, Steve Madden, and Cole Haan products. 
• Planned all social initiatives and integrated campaigns directing creative team in content creation for all social media channels, including: Instagram, Facebook, TikTok, Pinterest & Snapchat.

Senior Global Content Strategist – Tabasco

• Directed a cross-platform digital marketing strategy that drove exceptional growth of 700K+ followers and garnered four PR awards, including "Best Use of Social Media" and "Best Original Content”.
• Launched the Tabasco Brand TikTok account, achieving over 500K followers and industry-leading engagement rates within its first year by interpreting data and analytics to create social strategies; utilizing internal linking and SEO to integrate the content.
• Designed and implemented a global influencer content program, collaborating with micro to mega influencers in content development to generate over 1 Billion impressions managing content with tools and analytics platforms (Sprout Social).
• Produced high-quality content for PR and social channels, leading creative development and copywriting in collaboration with design teams successfully pitching the concepts to clients.

Executive Producer | Writer (Part-Time)

• Pitched and successfully sold an original pilot series to Netflix, creating unique presentations (Powerpoint) to pitch network Execs.
• Partnered with Karga 7 Pictures to oversee full-scale video production while effectively managing a crew of 25+ in Los Angeles.
• Delivered creative direction to producers and editors, ensuring alignment with the project’s vision and quality standards.

Houdini Museum of NYC – Manhattan, NY 06/2019 – 09/2020

Director of Public Relations

• Created and executed a comprehensive PR strategy, securing record-setting placements in top publications including The New York Times, AM New York, Rolling Stone, Complex, Smithsonian Channel, and Time Out New York; served as the spokesperson in all publication placements.
• Drove a 500% growth in sales and customer visits through strategic optimization of sales initiatives and revenue-generating activities.

PR Assistant (Part-Time)

• Coordinated local charity and donor events to raise funds for the Make-A-Wish branch, ensuring impactful and successful initiatives.
• Secured funding and in-kind donations by cultivating relationships with local vendors and brand partners, maximizing event resources.
• Provided comprehensive support to the Managing PR Director, contributing to the seamless execution of daily operations and strategic projects.

PR Coordinator (Part-Time)

• Managed brand social media profiles, creating and curating content tailored to local audiences to drive engagement and strengthen brand presence.
• Developed and executed a unique PR strategy, securing multiple print and media features in local press outlets, enhancing brand visibility.
• Acted as the official PR spokesperson, conducting TV and print interviews to effectively communicate the brand's vision and values to the public.

Freelance PR Consultant & Specialist (01/2019 – Present)

• Created and executed social media strategies for startups and independent companies, launching social pages and delivering original, impactful content.
• Achieved national media coverage by securing placements on platforms like America's Got Talent and the CW Network through strategic client pitching.
• Built and managed a PR TikTok page, organically growing the audience to over 250K followers and creating engaging marketing content, leading to features in Daily Mail, Lad Bible, and TikTok’s official channels.

Education

Bachelor of Arts (BA), Communication Studies

University of Wisconsin Oshkosh