Rami Krayem

Experienced Senior Product Manager focused on complex products in enterprise environments.

• Over 10 years of Product Management Experience, Including Ownership of Key Commerce Experiences in Technically Complex Environments for Nike.com and Nike App (mobile commerce) as Nike increased revenue 387% through digital channels
• Experienced in Enterprise Agile Software Development Environments Including SAFe (Scaled Agile Framework) and Program Increment Planning to support cross-functional workflows.
• Maintain Product Roadmaps and Manage & Prioritize Product Backlog.
• Collaborate closely with cross-functional teams to drive product vision, gather & clarify product requirements, identify risks and manage dependencies through the incremental delivery of key milestones.
• Lead the ideation, development, and launch of features focused on customer value & business goals.
• Employ a Consultative Approach with a Customer-Centric Perspective
• Utilize data, research and market analysis to inform product strategies and make data-based decisions.
• Strong Interpersonal & Communication Skills.
• A Passion for Quality & Front-End Customer Experiences.

Senior Product Manager: Nike App Product Details Page – 09/2023 to 11/2023

• Led major platform refactor initiative on Nike App Product Details Page, a critical mobile commerce experience & revenue driver for Nike
• Collaborated closely with dev iOS (iPhone) & Android dev engineers and technical architects to define key milestones
• Negotiated with stakeholders, cross capability partners and UX/Design teams to elicit & clarify requirements, prioritize features and define product MVP deliverables
• Refined, prioritized and maintain an ongoing backlog of user stories aligned with the product roadmap
• Evaluate and assess priorities and proposed feature requests through Opportunity Assessments, Product Intent Documentation, research briefs and market research

Senior Product Manager: Nike.com (Nike By You 3D Custom Footwear Experience) - 01/2020 to 11/2023

• Led major product innovation initiative for Nike By You (NBY) custom footwear back end services to upgrade and expand 3D rendering capabilities with an entirely in-house custom solution at scale 
  • Expanded 3D rendering throughout entire user journey on Nike.com and Nike App all the way through the production factory
  • Identified rendering limitations through data analysis and implemented plan to enhance key rendering services to support high heat launches and high traffic holiday shopping & Singles Day in China
• Supported major data migration effort to enable a successful launch of Nike By You 3D customization in China that aligned w/ strict legal requirements for data related to business conducted in China
• Successfully implemented major security token compliance migration effort to align w/ org initiative
• Facilitated Scrum ceremonies (daily standups, sprint planning, backlog refinement, sprint retrospectives), story mapping sessions, quarterly & ad hoc planning meetings, engineering capacity estimations, and scope exercises to support ongoing product roadmap
• Maintained multiple ongoing projects with cross functional teams to identify dependencies and coordinate delivery of key milestones

Product Manager: Nike.com (Member Account & Self Service - Post Purchase) – 12/2017 to 01/2020

• Successfully delivered new Member Home experience currently live in the Nike App today to drive personalized AI/ML driven recommendations, highlighted products & content based on customer profile
• Negotiated with stakeholders, cross capability partners (Design, Engineering, AI/ML Recommendations and Product Feeds teams) to elicit requirements, prioritize features, identify dependencies, define product MVP deliverables.
• Worked closely with engineering partners to estimate feature work, refine user stories, maintain ongoing product backlog, develop go-to-market plans, and deploy new features to production
• Collaborated closely with Program partners to ensure alignment on key dependencies, adjust project plans & scope as needed, and ensure delivery on key milestones.
• Evaluated and assessed priorities and proposed feature requests through Opportunity Assessments, Product Intent Documentation, research briefs and market research
• Maintained an ongoing product roadmap in alignment with overall Nike business objectives
• Provide weekly scorecard to highlight site traffic and consumer trends for Member Account & Self-Service related experiences

Product Manager: Nike.com (Product Detail Pages) - 02/2013 to 12/2017

• Responsible for two major global platform and UX refactors on the Nike.com contributing to a 108% growth revenue over 4 years for Nike Digital
• Successfully migrated the Product Detail Page to a Cloud platform for enhanced performance and stability for high volume commerce traffic on Nike.com
• Evaluated feature requests, determine KPIs & assess overall value to gauge feature prioritization and roadmap timing
• Created software development requirements and development tickets with clear requirements and acceptance criteria successful software delivery
• Deployed Nike By You customizable footwear Product Detail Page
• Consulted with a wide variety of stakeholders and geographic partners to address legal requirements, new feature rollout, adapting and evolving existing features
• Negotiated and communicated with stakeholders to clarify technical capabilities, limitations and overall expectations to align project deliverables

Technical Account Manager / Business Analyst: Webtrends - 02/2011 to 09/2012

• Served as the primary internal contact for the Microsoft account to gather customer business objectives and help customers identify key metrics & reports to measure campaign success
• Developed and managed scope, timeline, project plan and deliverables for product campaigns
• Compile and present weekly and/or monthly operational reports to clients on projects
• Provided directional & strategic support to customers’ project team along with documentation
• Delivered customer training & provided troubleshooting support for technical issues
• Developed broad technical knowledge of complex technical environments used by Enterprise Accounts.

Core and Integrations Web Designer: WebMD Health Services - 06/2007 to 02/2011

• Worked with Product Managers, Developers, and Integrations Designers to design and develop intuitive and accessible applications which align with business goals and adapt to an evolving product direction
• Created storyboards, wire frames, and screenshots in accordance with Product’s vision
• Employed a holistic approach to design, with a customer-centric focus for a cohesive experience
• Developed and implemented User Experience testing process in collaboration with Design team

Senior Web Designer: Jenkon - 11/2005 to 04/2007

• Re-design, re-code, and document extensive and complex CSS and related HTML pages for the leading provider of software solutions for the multi-level marketing industry
• Managed branding solutions and implementation for globally deployed web application
• Designed User Interface for a substantial product evolution and roll out
• Interfaced with clients to clarify and determine technical needs for final deliverable customizations
• Responsible for site builds & deployment to QA servers and product servers
• Created and delivered high profile print advertisements for industry publications
• Deployed web application to client servers

Bachelor of Science, Communications - Oregon State University, Corvallis, OR

Certified Scrum Product Owner - Scrum Alliance (Expired)