Randall Rozzell

For more than 15 years, I've help organizations strengthen their brand identity and create impactful digital experiences that drive engagement and growth. Combined with experience in the last AI-based tooling, I stand ready to propel brands into the future. My career history includes successes in Insurtech, FinTech, Healthcare, Pharma, and marketing industries, where I've partnered with cross-functional teams to elevate marketing initiatives and enhance online presence.

I excel at leading projects from concept to execution—ensuring deliverables cement brand impact while pushing creative boundaries.

Senior Graphic Designer at 7 Mountains Creative (2026-03 – Present)

Part of a 5 member design team for a 2-sided company that specializes in radio station promotion as well as a full service design agency for New York, Pennsylvania, and Kentucky territories.

• Help with the creative that focuses on 65 self-owned radio stations across 3 states and with over 100 radio frequencies. Duties include social media design, radio app design, and sponsored graphic design promotion.
• Corporate identity, branding, web design and landing page design for a wide range of clients from small local businesses to larger established companies looking to grow their marketing initiatives.

Senior Digital Design Consultant at Scorpion Five Technologies (2025 – Present)

Acting as a design consultant for Scorpion Five's design needs and social initiatives for their range of clients.

• Help to construct social media customer avatars through image creation and refinement and deliver digital designs for various social media campaigns.
• Consult with Scorpion Five on social campaign plans and initiatives for clients to improve results.

Senior Graphic Designer at CoverHound (2016 – 2024)

Served as a key member of a design team before taking on full responsibility as the company's only in-house designer, managing all digital and print projects. This required close and continuous collaboration with engineering and product teams in a fast-paced, deadline-driven environment. Led the development and ongoing management of two corporate websites as well as numerous partner landing pages using Webflow CMS.

• Developed and delivered 200+ digital and print assets—including whitepapers, case studies, sales decks, banners, and event collateral—to support B2B campaigns and partner marketing initiatives.
• Led a major shift to Webflow CMS for website deployment, cutting project timelines by 85% and dramatically accelerating speed-to-launch.
• Created UX strategies, wireframes, and high-fidelity prototypes for a custom insurance shopping app, leveraging HEAP data to pinpoint and address friction points. This initiative drove monthly unique visitors up to 14,000.

Senior Web Developer at PPD (2015 – 2016)

Led front-end design and development for both internal and external web platforms, translating business requirements into scalable digital solutions that enhanced employee engagement and cross-functional communication. Collaborated closely with marketing to deliver responsive web pages and intranet features.

• Brought web development entirely in-house, eliminating the need for external vendors—this move sped up project delivery and reduced design outsourcing expenses by 75%.
• Developed and launched an internal recognition platform on the company intranet, making it easier for employees to celebrate each other's work and reinforcing company culture.
• Overhauled the intranet's design and introduced streamlined workflows, so employees can quickly access tools and resources without the usual hassle.

Senior Graphic Designer at MaxPoint (2014 – 2015)

Oversaw the creation of marketing and event materials across both digital and print channels, strengthening MaxPoint's brand presence and product narrative. Worked closely with teams from different departments to develop compelling visual concepts, maintain consistency in design, and quickly execute assets based on stakeholder input. Played a key role in building out partner landing pages—streamlining layouts and ensuring creative elements supported conversion targets.

• Increased design team productivity by 25%, which sped up project delivery and kept stakeholders aligned.
• Developed a range of assets including sales presentations, event collateral, signage, and publications aimed at reinforcing brand consistency across all marketing efforts.
• Partnered on launching new landing pages, analyzed UX data to uncover user roadblocks, and various optimization strategies, resulting in a 15% boost in conversion rates.

Senior Designer at BCBS of North Carolina (2013 – 2014)

Designed and delivered web designs for healthcare landing page campaigns, helping BCBS showcase key initiatives to thousands of prospective customers. Created strategic digital creatives and partnered with front-end development teams to ensure brand consistency and technical alignment.

Web Designer & Front-end Web Developer at BB&T (2012 – 2013)

Led user-focused web design for BB&T's online banking, turning design concepts into responsive HTML, CSS, and JavaScript pages. Prioritized better usability and a smoother digital experience for both personal and business banking clients.

Senior Designer at iContact (2008 – 2012)

Played a key role in building a scalable web design framework now used by 30+ designers and supporting over 100,000 users worldwide. Designed 100+ marketing and corporate assets—from ads to event materials and internal collateral—and helped create email templates for a platform serving 5,000+ monthly clients. Consistently ensured all digital assets aligned with brand standards and client needs.

Bachelor of Arts in Graphic Design – East Carolina University