Senior Director, Publicity - The Purple Agency - Los Angeles, CA
(2019-05)
Conceptualize and lead integrated publicity and communications campaigns across music, entertainment, fashion, and culture verticals — delivering editorial strategy, media placement, and narrative development for a diverse roster of high-profile talent and brand clients including Saweetie, Lori Harvey, Ryan Destiny, Keith Lee, Yung Miami, and Jermaine Dupri.
- Directed red carpet and live event strategy across some of entertainment's most high-profile moments — overseeing end-to-end talent wrangling, media access coordination, and press positioning for events including the Met Gala, amfAR, Elton John Oscars Party, BET Awards, VMA's, Grammy Awards, and major film and music premieres. Managed on-site logistics, talent flow, and real-time press coordination to ensure seamless, high-impact appearances.
- Orchestrated global fashion week activations across NYFW, Paris Fashion Week, and Milan — securing front-row placements and full-look dressing for clients in collections from leading luxury houses, resulting in editorial coverage across Vogue, Essence, New York Post, and Paper Magazine.
- Led editorial strategy and high-value media placements across national and international outlets — including Billboard, Complex, Rolling Stone, Hypebeast, The Fader, Essence — positioning clients across music, lifestyle and entertainment verticals.
- Managed and grew international press relationships across UK and European media — including Clash, TMRW Magazine, Notion, Brick, Crack, King Kong, and PAUSE — extending campaign reach into key global markets for music and fashion clients.
- Provided crisis communications counsel and real-time narrative management for high-profile talent clients — protecting brand reputation and guiding strategic response across sensitive media moments.
- Drafted executive-level messaging, artist bios, press releases, and media alerts; served as trusted strategic advisor across cross-functional client teams, aligning communications strategy with broader brand and business objectives.
Associate Director, Publicity - Epic Records / Sony Music - Los Angeles, CA
(2022-04 - 2024-03)
Concurrent with The Purple Agency (non-competing scope). Led integrated publicity campaigns for GRAMMY-winning and multi-platinum artists.
- Led integrated publicity campaigns for GRAMMY-winning and multi-platinum artists including DDG, Tori Kelly, and Mariah The Scientist — managing full album rollouts, single campaigns, and press tours across print, digital, and broadcast.
- Oversaw comprehensive red carpet and live event media strategy — managing journalist and editor relationships at Variety, Rolling Stone, GQ, Essence, Vogue, and Billboard, and coordinating on-site talent wrangling and press access across major industry events and award shows.
- Directed high-profile media experiences — including press junkets, listening events, showcases, and brand activations — collaborating with artists, executives, and strategic partners to drive compelling storytelling and cultural visibility.
- Managed media training and interview preparation for artists; ensured consistent brand alignment and narrative cohesion across all public-facing moments throughout campaign cycles.
- Developed creative talking points, press releases, and key messaging for artist and executive press moments; identified new visibility opportunities to support long-term brand positioning and career growth.
- Assisted VP and SVP in campaign oversight, client communications, and strategic planning — contributing to cross-departmental initiatives that expanded the label's cultural reach and media presence.
Promotions Support Assistant - iHeart Media - Atlanta, GA
(2018-06 - 2019-05)
- Managed digital content creation and event promotion across regional markets, collaborating with station leadership and on-air talent to drive audience engagement and brand awareness.
- Supported red carpet activations, press tours, and live events — providing real-time communications support with media, talent representatives, and brand sponsors.
- Built and maintained industry relationships across multiple markets to support promotional campaigns and strategic brand partnerships.
