Rashona Lytes

Drive field sales for brands through product education, product demonstrations, and in-store brand representation Lead visual merchandising, product launches, and in-store events while supporting brand visibility and sales goals

Brand Specialist at Beauty Barrage (Sephora & Ulta Beauty) (2026-07 – Present)

• Drive field sales for brands through product education, product demonstrations, and in-store brand representation
• Lead visual merchandising, product launches, and in-store events while supporting brand visibility and sales goals

Brand Assistant — Apparel, Accessories, & Lifestyle at AFA Staffing (2023-01 – Present)

• Support wholesale brands at apparel and accessories markets, trade shows, and showrooms
• Assist with merchandising, product presentation, buyer engagement, production support, and vendor operations

Brand Ambassador — Fashion, Beauty, & Entertainment at She's So Corporate (2022-08 – Present)

• Represent leading brands through experiential activations, product launches, and special events
• Drive consumer engagement, product education, brand awareness, and on-site execution

Entertainment Host at Norwegian Cruise Line (Pride of America) (2024-09 – 2025-08)

• Hosted and led live onboard events including dance parties, game shows, karaoke, and sports activities
• Drove guest engagement, crowd participation, and energy during performances across multiple venues

Beauty Counter Manager — YSL Beauty & Kiehl's at Nordstrom (2022-01 – 2022-09)

• Educated clients on luxury beauty products across cosmetics, skincare, fragrance, and haircare
• Built strong rapport through personalized consultations and product recommendations

Bachelor of Business Administration in The Business of Fashion – LIM College (2027-07)

Licensed Cosmetologist in Cosmetology – Paul Mitchell the School (2020-03)