Ray Pilapil

Dynamic marketing executive with over 20 years of experience in driving brand growth and customer engagement. Proven success in developing strategic campaigns, leveraging data analytics, and leading high-performing teams. Passionate about innovative solutions that deliver measurable results and align with business goals.

Sales & Marketing Manager at Winners Import Export Corp. (2018-05 – 2025-12)

Led sales and marketing operations with focus on market expansion and digital transformation

• Spearheaded the identification and entry into new market segments, resulting in a measurable increase in total sales volume throughout tenure
• Started digital transition by launching and managing the Facebook & Instagram-based sales channel, growing the brand's online visibility and attracting new market segments which includes hotels, restaurants, cafe and residential homes
• Orchestrated lead generation strategies that enhanced brand visibility and increased sales by ~25%

Microsoft Account Chat Support at Convergys (2017-04 – 2018-05)

Provided technical support for Microsoft account security and billing issues

• Provided real-time technical solutions for Microsoft account security, billing, and subscription issues, maintaining a high first-contact resolution (FCR) rate
• Delivered concise, high-quality support in a fast-paced chat environment, consistently meeting or exceeding CSAT (Customer Satisfaction) and NPS (Net Promoter Score) targets
• Updating the internal CRM (Customer Relationship Management) system with detailed notes so the next agent knows the history
• Helping users recover hacked or compromised Microsoft/Outlook/Xbox accounts

Senior Relationship Officer at Dunia Finance LLC (2012-04 – 2017-04)

Managed client relationships and financial analysis for creditworthiness evaluation

• Evaluated client profiles and financial statements to determine creditworthiness, demonstrating the high-level analytical skills needed for Profitability Analysis
• Portfolio and Relationship Management
• Business Development & Revenue Generation
• Credit Analysis & Risk Mitigation

Sales & Marketing Manager at Winners Import Export Corp. (2000-10 – 2011-12)

Managed global business development and international trade operations

• Global Business Development
• International Trade Show Management
• High-Stakes Relationship Management
• Strategic Marketing & Brand Positioning

Import & Export Facilitator at Aqualink Customs Brokerage (1999-05 – 2000-09)

Facilitated import and export operations with regulatory compliance and logistics coordination

• Regulatory Documentation & Compliance
• Problem Solving & Risk Management
• Stakeholder Coordination
• Logistic and Shipping / Airline Coordination

Bachelor of Science in Customs Administration (BSCA) in Customs Law & Tariff – Philippine Maritime Institute College (1999-04)