Rebecca Fleckenstein

Highly organized and avid book lover with a background in niche marketing management. Adept at managing multiple crossfunctional projects, bringing them to completion on time and on budget.

Family and Household Management - Family and Household Management

(2011-01)

Marketing Manager - Affirmative Insurance Holdings

(2008-01 - 2011-12)

• Collaborated with cross-functional teams to align marketing objectives with business goals
• Developed and executed integrated marketing campaigns to increase brand visibility and drive customer engagement
• Collaborated with IT to build a customer database to analyze product usage to enhance marketing messaging

Print Marketing Manager - The Bradford Group

(2006-01 - 2008-12)

• Analyzed media performance metrics to optimize advertising strategies and improve ROI
• Conducted competitive analysis to identify opportunities and improve market positioning
• Oversaw content creation for various channels ensuring consistent voice and branding

Account Service Manager - MarketSense

(2005-01 - 2006-12)

Marketing Consultant - Analytic Innovations, LLC

(2004-01 - 2005-12)

Print Media Buyer - The Bradford Group

(2000-01 - 2004-12)

• Managed relationships with media and printer partners
• Negotiated rates with vendors to maximize budget efficiency and optimal ad placement
• Coordinated multiple projects and clients to successfully meet target deadlines

MBA - Marketing Management - DePaul Kellstadt Grad School of Business (2003-12)

BS - Marketing - University of Illinois - Chicago (1999-12)