CREATIVE DIRECTOR at BHG Financial (FinTech) (2024-12 – 2026-07)
- Directed omnichannel creative supporting 65% year-over-year growth to record $6.1B originations.
- Launched social video driving 1,500% engagement and 30% follower growth.
- Oversaw paid, social, email, web, video, direct mail, and campaign creative.
- Led five-person team through feedback, development, prioritization, and creative execution.
- Built AI-assisted workflows increasing creative speed, scalability, and team capabilities.
CREATIVE DIRECTOR at BusinessNext (SaaS FinTech) (2024-03 – 2025-03)
- Reimagined international brand identity and scalable US creative system.
- Created campaign cutting CPC 51% while tripling overall impressions.
- Designed creative across paid, email, digital, content, events, and sales.
- Partnered with senior stakeholders translating business objectives into creative solutions.
- Built templates and systems accelerating quality, consistency, and campaign production.
DIGITAL DESIGN DIRECTOR at Marriott International (Fortune 500 company, 200M loyalty members) (2021-09 – 2023-03)
- Directed 150 TikToks: 165M+ impressions, 142M views, 1.2K% follower growth.
- Led Travel By Design: 30M impressions and 13.6M film completions.
- Managed Webby-winning UX/UI and high-impact consumer digital experiences.
- Partnered with agencies, producers, marketers, and stakeholders across major campaigns.
- Led five-person team while improving workflows, tools, standards, and output.
DIGITAL CREATIVE DIRECTOR, BRAND DESIGN at Meredith DotDash Media Corp (200M audience, #1 publisher in U.S.) (2013-10 – 2021-09)
- Led creative across 14 brands serving distinct audiences and business priorities.
- Directed campaigns across digital, social, email, video, UX, and editorial.
- Partnered with marketing, growth, product, editorial, production, and leadership teams.
- Mentored 35-person design organization through critique, training, and development.
- Built scalable creative systems supporting quality, consistency, and production efficiency.
FOUNDER & CREATIVE DIRECTOR at GoodieLiving.com (Wellness & Beauty Startup) (2023-03 – 2024-03)
- Built consumer brand, creative strategy, and digital experience from scratch.
- Designed eCommerce, email, social, editorial, packaging, and customer experiences.
- Owned strategy, design, production, testing, and audience growth initiatives.
- Applied audience insights to continuously improve creative and customer journeys.
- Leveraged AI tools to accelerate ideation, production, and content workflows.
