Senior SEO Manager at Propellic (2023-04 – 2026-06)
- Directed search and Generative Engine Optimization (GEO) programs for travel, hospitality, and technology clients, managing up to 8 concurrent engagements.
- Drove a 111% increase in organic sessions and a 527% surge in top-3 keyword rankings as sole strategist for a diversity/DEI training client.
- Grew an OTA 124% in Page 1 rankings, 110% in top-3, and 80% in year-over-year organic traffic within six months.
- Built an AI-powered localization workflow for a Swedish-market project - localized keyword research, blog and landing page outlines, title tags, and meta descriptions; 8 of 16 published pages ranked (6 on page one), earning 49 keyword rankings within three months.
- Created a semantic-analysis audit method using Screaming Frog vector embeddings and the Gemini API for content clustering, similarity detection, and topical-authority scoring at scale; authored internal documentation and led training.
- Developed AI tools that eliminated repetitive work, including automated monthly report summaries, a real-time implementation and capacity tracker, and a standardized algorithm-update communication template.
- Launched a full GEO deliverable program, defining output standards for AI-visibility audits, content-cannibalization analysis, structured data, and prompt-monitoring personas.
SEO & Content Marketing Consultant at Freelance/Contract (2022-07 – 2022-10)
- Scoped work from an initial site audit, identifying priority issues and errors to improve performance.
- Built Looker Studio dashboards integrating Google Analytics, Google Search Console, and SEMrush to monitor search and overall site performance.
- Developed content briefs from business goals and competitive research that cut editing time 50% and increased article output.
- Created a content-inventory analysis combining visits, rankings, search volume, and backlink data to improve blog efficiency.
SEO Senior Manager at Wpromote (2021-07 – 2022-06)
- Created and oversaw search programs for enterprise clients in coordination with internal and client marketing groups.
- Supported sales and internal partners on new enterprise opportunities, including audits and RFP responses.
- Delivered weekly, monthly, and quarterly client performance reporting.
- Mentored junior managers on skill growth and professional development.
Senior SEO Manager at GR0 (2021-02 – 2021-06)
- Managed a remote group of five account managers and three specialists across ~100 accounts spanning local, B2B, D2C, and enterprise clients.
- Partnered with C-suite and business development to build tailored search offerings and improve workflows.
- Drove contract renewals and upsells by sharpening organic KPI reporting for account managers.
- Led discussions and knowledge-sharing on digital marketing, tools, and industry updates.
Lead SEO Analyst at iProspect (2016-08 – 2021-02)
- Established the search foundation for a global site rebuild/merge with marketing, analytics, and development groups, increasing organic visits 200% year over year.
- Led a $2.5M national and global search program for Alcon, prioritizing projects and adapting plans to shifting priorities and timelines.
- Supported Alcon product launches, site migrations, and technical optimizations including schema markup, redirect mapping, XML sitemaps, robots.txt, and content-management updates.
- Increased Neiman Marcus Group's search traffic 20% month over month through URL, architecture, navigation, faceted-navigation, and product-filtering updates.
- Guest lectured on search and digital marketing at the University of North Texas for four years.
