Reena Ruster

Results-driven business owner and marketing professional with a strong background in retail, branding, and team leadership. Successfully owned and operated a women's boutique for 4.5 years, building a loyal customer base through strategic marketing, community engagement, and exceptional service. Previously held a Regional Marketing role in long-term care, managing staff and coordinating marketing efforts across multiple facilities.

Brings a hands-on leadership style, creative problem-solving, and a passion for growth and meeting goals.

Owner and Operator at Apricot Lane Boutique (2021-11 – 2026-04)

• Owned and operated a women's retail boutique for 4.5 years, overseeing daily operations, merchandising, marketing, and financial performance
• Drove revenue growth through strategic product selection, pricing, promotions, and seasonal buying, data entry for inventory and customer info
• Developed and executed marketing initiatives across social media, email campaigns, in-store events, and community partnerships
• Built and maintained strong customer relationships, resulting in repeat business and a loyal client base
• Recruited, trained, scheduled, and supervised staff; fostered a customer-focused, high-performing team culture
• Managed inventory planning, vendor relationships, and purchasing to optimize margins and reduce shrink
• Handled budgeting, forecasting, payroll, and expense management to ensure profitability
• Designed visual merchandising and store layouts to enhance brand image and increase sales
• Analyzed sales data and customer trends to inform buying decisions and marketing strategies
• Resolved customer concerns professionally while maintaining brand reputation and service standards

Central TX Regional Supervisor at Senior Living Properties (2019-11 – 2021-09)

Led regional sales and marketing efforts for multiple long-term care facilities.

• Led regional sales and marketing efforts for multiple long-term care facilities, driving census growth and revenue performance
• Managed, coached, and mentored sales and marketing teams across assigned locations to achieve and exceed occupancy targets
• Developed and executed regional sales strategies aligned with corporate goals and market conditions
• Built and maintained referral relationships with hospitals, physicians, discharge planners, and community partners

Bachelor of Arts in Communication – MCMURRY UNIVERSITY (2000 – 2004)

High School Diploma – HASKELL HIGH SCHOOL (1996 – 2000)