Ricardo Llera

Senior Marketing & Creative Leader with 15+ years driving brand strategy, partnership revenue, and integrated campaign execution across sports, media, entertainment, and B2B technology. Track record of securing $10M+ in partnership and sponsorship revenue and leading teams of 6-8 across GTM strategy, executive storytelling, and 360° brand activation. Known for translating complex brand narratives into pitch materials that close $8-10M in proposals at a 90% win rate.

Enterprise & Brand Marketing Director - PEOPLE INC. - New York, NY

(2021-12)

Led 360° brand marketing and creative execution across digital, video, and experiential channels for 40+ enterprise and multicultural brand initiatives, managing a team of 2.

• Authored and designed executive pitch collateral that drove $10M in partnership renewals at an 85% renewal rate, securing 5 new advertiser packages.
• Directed cross-functional workflows across editorial, production, design, and sales teams, delivering 50+ campaigns on quarterly production schedules.

Senior Marketing Consultant - ACCENTURE - New York, NY

(2020-10 - 2021-11)

Content Events Lead – SAP - ACCENTURE - New York, NY

(2021-06 - 2021-11)

• Managed end-to-end content lifecycle for 5 flagship B2B tentpole events, coordinating logistics and narrative alignment for 5 senior executives.
• Served as primary liaison between creative teams, technical vendors, and C-suite stakeholders across 5 engagements, establishing white-glove execution standards.

Marketing Lead, East Region & LATAM – Microsoft Advertising - ACCENTURE - New York, NY

(2020-10 - 2021-06)

• Architected regional GTM campaigns integrating cultural storytelling and key influencers, growing brand engagement by 90% across 2 markets.
• Led cross-border LATAM launches spanning 3 countries, aligning regional leadership and execution with corporate growth objectives.

Director of Integrated Partnerships Marketing - COMBATE GLOBAL - New York, NY

(2018-08 - 2020-02)

• Directed 360° brand integrations across broadcast, venue signage, digital platforms, and fan activations for 5 national sponsors.
• Designed bespoke co-branded sponsor packages generating $4M in partnership revenue.
• Oversaw creative production of 20+ broadcast and digital assets per month, managing a team of 3 across TV, digital, and social properties.

Senior Manager, Integrated Ad Sales Marketing - BEIN SPORTS MEDIA - New York, NY

(2017-02 - 2018-08)

• Directed integrated ad sales marketing and positioning strategy for global media rights valued at $8M, maximizing commercial sponsorship value.
• Authored and designed high-impact RFP responses and custom sponsorship decks, converting proposals into closed revenue at an 80% win rate.
• Partnered with internal creative services on 10 co-branded client campaigns, contributing to an 85% increase in ad package growth.

Marketing & Creative Director / Producer - FREELANCE

(2014 - 2017)

Worked with ESPN and DirecTV on marketing and creative production projects.

• Produced broadcast promotional assets and B2B Upfront event materials for 3 major sporting properties at ESPN, ensuring strict adherence to brand standards and broadcast deadlines.
• Led production for LATAM marketing campaigns at DirecTV, managing budgeting and scheduling across Creative and Marketing departments.
• Managed third-party vendors, including producers, designers, photographers, and voiceover/on-air talent, and coordinated creative support across casting, editing, music, and design teams.

Integrated Marketing Manager & OAP Writer/Producer - VME MEDIA INC.

(2010 - 2013)

• Executed high-impact experiential events and cross-platform integrations, deepening engagement with 5-10 advertisers and partners.
• Produced 20 on-air promo campaigns, ensuring brand consistency across 2 networks.

Marketing & Creative Director - TV AZTECA

(2003 - 2008)

• Architected 360° integrated marketing strategies and talent activations for marquee global properties, including the FIFA World Cup and Olympic Games, securing $3M+ in partnership investments.
• Won the AMAPRO Award for creative excellence.

B.A. - Communications & Public Relations - Universidad Latinoamericana