Enterprise & Brand Marketing Director - PEOPLE INC. - New York, NY
(2021-12)
Led 360° brand marketing and creative execution across digital, video, and experiential channels for 40+ enterprise and multicultural brand initiatives, managing a team of 2.
- Authored and designed executive pitch collateral that drove $10M in partnership renewals at an 85% renewal rate, securing 5 new advertiser packages.
- Directed cross-functional workflows across editorial, production, design, and sales teams, delivering 50+ campaigns on quarterly production schedules.
Senior Marketing Consultant - ACCENTURE - New York, NY
(2020-10 - 2021-11)
Content Events Lead – SAP - ACCENTURE - New York, NY
(2021-06 - 2021-11)
- Managed end-to-end content lifecycle for 5 flagship B2B tentpole events, coordinating logistics and narrative alignment for 5 senior executives.
- Served as primary liaison between creative teams, technical vendors, and C-suite stakeholders across 5 engagements, establishing white-glove execution standards.
Marketing Lead, East Region & LATAM – Microsoft Advertising - ACCENTURE - New York, NY
(2020-10 - 2021-06)
- Architected regional GTM campaigns integrating cultural storytelling and key influencers, growing brand engagement by 90% across 2 markets.
- Led cross-border LATAM launches spanning 3 countries, aligning regional leadership and execution with corporate growth objectives.
Director of Integrated Partnerships Marketing - COMBATE GLOBAL - New York, NY
(2018-08 - 2020-02)
- Directed 360° brand integrations across broadcast, venue signage, digital platforms, and fan activations for 5 national sponsors.
- Designed bespoke co-branded sponsor packages generating $4M in partnership revenue.
- Oversaw creative production of 20+ broadcast and digital assets per month, managing a team of 3 across TV, digital, and social properties.
Senior Manager, Integrated Ad Sales Marketing - BEIN SPORTS MEDIA - New York, NY
(2017-02 - 2018-08)
- Directed integrated ad sales marketing and positioning strategy for global media rights valued at $8M, maximizing commercial sponsorship value.
- Authored and designed high-impact RFP responses and custom sponsorship decks, converting proposals into closed revenue at an 80% win rate.
- Partnered with internal creative services on 10 co-branded client campaigns, contributing to an 85% increase in ad package growth.
Marketing & Creative Director / Producer - FREELANCE
(2014 - 2017)
Worked with ESPN and DirecTV on marketing and creative production projects.
- Produced broadcast promotional assets and B2B Upfront event materials for 3 major sporting properties at ESPN, ensuring strict adherence to brand standards and broadcast deadlines.
- Led production for LATAM marketing campaigns at DirecTV, managing budgeting and scheduling across Creative and Marketing departments.
- Managed third-party vendors, including producers, designers, photographers, and voiceover/on-air talent, and coordinated creative support across casting, editing, music, and design teams.
Integrated Marketing Manager & OAP Writer/Producer - VME MEDIA INC.
(2010 - 2013)
- Executed high-impact experiential events and cross-platform integrations, deepening engagement with 5-10 advertisers and partners.
- Produced 20 on-air promo campaigns, ensuring brand consistency across 2 networks.
Marketing & Creative Director - TV AZTECA
(2003 - 2008)
- Architected 360° integrated marketing strategies and talent activations for marquee global properties, including the FIFA World Cup and Olympic Games, securing $3M+ in partnership investments.
- Won the AMAPRO Award for creative excellence.
