Fractional Head of Product Marketing / GTM Advisor at Independent (operating as Wa Labs.ai) (2024-01 – Present)
Founded and launched Wa Labs, an independent product marketing and GTM practice: narrative, positioning, GTM strategy, and hands-on AI workshops for founders and business leaders who need product, positioning, and sales telling one story.
- Education startup (Fractional Head of PMM): Led full GTM positioning, messaging, and launch strategy for a literacy platform.
- Healthtech startup(GTM Advisor): Advised on GTM strategy and facilitated VC introductions for a healthcare AI startup.
- San Mateo Arboretum (GTM Advisor, Volunteer): Analyzed historic sale data to drive strategic growth decisions for a nonprofit.
- AI-Forward Operator: Led the deployment of two production-grade AI applications, including a full-stack app built on Claude API, Supabase, and Render and Ylabs, to eliminate operational bottlenecks; championed AI-driven dashboards and automations; established the quality bar for AI-generated technical content.
- Strategic Governance & Advisory: Provided executive-level oversight and strategic governance for non-profit boards, advised on platform and vendor decisions for community-driven initiatives, and managed budgets with rigorous monthly business reviews.
Director, Head of Product Marketing & Executive Team Member at LatticeFlow AI (2023-01 – 2024-01)
- 0-to-1 Marketing Build: Built the B2B marketing function from scratch at a Series A startup, managing a team of 2 plus external agencies, owning the budget, and reporting directly to the Board of Directors. Accelerated pipeline 35% and organic search traffic 50% within 6 months.
- Technical Product Alignment: Partnered directly with the CTO and Head of Product to shape roadmap priorities based on market signals and competitive intelligence.
- AI Concept Translation: Translated complex AI safety concepts, including model drift and interpretability, into clear enterprise value propositions for technical C-level buyers.
- Global Influence: Orchestrated the AI Safety panel at AI House Davos (World Economic Forum), establishing the startup as a definitive voice on trustworthy AI.
Sr. Product Marketing Manager at Omnicell (2020-01 – 2023-01)
- High-Growth Launch: Led the GTM launch of pre-fabricated automated dispensing cabinets, achieving 3x revenue growth ($15M to $45M) despite COVID-19 restrictions that halted on-site installation and delivery.
- XaaS Transition: Repositioned the portfolio to a subscription model, securing expansion contracts with Stanford and Cleveland Clinic and informing Board-level decisions.
- Strategic Partnerships: Directed a $3M distribution partnership with Fresenius Kabi across HIPAA-regulated hospital buying groups, creating the pitch materials, battlecards, and ROI tools used by field sales to win and expand accounts.
- Voice of Customer: Managed a team of 2 and spearheaded a structured Voice of Customer program, interviewing chief pharmacy and nursing officers to align roadmap and GTM priorities across IT and clinical teams.
Founder & CEO at Storia (2018-01 – 2020-01)
Founded and bootstrapped a K-12 edtech startup, leading a team of 3 from concept to a 4.5-star App Store launch validated in school pilots.
Director of Product Marketing at Alation (2017-01 – 2018-01)
- Sales Playbook Architecture: Built a repeatable sales playbook and led role-play workshops with the sales team, driving 7x SQL growth and 30% faster deal cycles.
- Partner Ecosystem: Launched the company's first strategic partner ecosystem, building a $4M sales pipeline.
- Category Scaling: Scaled the data catalog category during Alation's Series B to Series C growth stage.
Enterprise Product Marketing Lead, Office of the CTO at VMware (2015-01 – 2017-01)
- Portfolio Modernization: Led GTM strategy for vSphere Integrated Containers (VIC), bringing container support into the $4B vSphere portfolio.
- Global Launch: Led a 3-person team through the global launch, covering messaging, pricing, and sales assets; 400+ enterprise customers adopted at launch.
- Executive Keynote: Wrote the VMworld keynote narrative and led the announcement for an audience of 20,000+.
Global Marketing Lead, Learning Platform Strategy at Oracle (2012-01 – 2015-01)
Led SaaS go-to-market for Oracle Learn Cloud, formerly Taleo Learn, growing revenue to $27M with a team of 2. Rebuilt the enterprise sales motion from win/loss research, rewriting the global pitch deck and sales playbooks to capture net-new market share.
Sr. Product Manager at Mindjet (2009-01 – 2012-01)
Launched Mindjet's first Salesforce AppExchange integration and aligned engineering on roadmap priorities through qualitative user research, expanding enterprise sales channels.
Geo Product Marketing Lead at Google (via Keyhole acquisition) (2003-01 – 2008-01)
Led the launch of Google Earth, achieving 100M+ global downloads; drove the Maps API developer ecosystem through Google My Maps, Map Maker, and the inaugural Google I/O.
