Fractional Head of Product Marketing / GTM Advisor - Independent
(2024-01)
- FunFable Phonics (Fractional Head of PMM): Led full GTM positioning, messaging, and launch strategy for a multisensory literacy platform.
- Dorsal.fyi (GTM Advisor): Guided go-to-market strategy and facilitated VC introductions for a healthcare AI startup.
- SMAS (GTM Advisor, Volunteer): Built a one-year sales forecast model to support growth planning for a nonprofit.
- Designed and shipped a production-grade full-stack application using Claude API, Supabase, and Render, proving hands-on technical-to-market readiness.
Director, Head of Product Marketing & Executive Team Member - LatticeFlow AI
(2023-01 - 2024-12)
AI model evaluation and governance startup
- 0-to-1 Marketing Build: Stood up the B2B marketing function, hiring and managing a lean team; defined ICP, messaging, and martech stack. Grew pipeline 35% and organic search traffic 50% within 6 months.
- Technical Product Alignment: Partnered directly with the CTO and Head of Product to shape roadmap priorities based on market signals and competitive intelligence.
- AI Concept Translation: Reframed complex AI safety concepts, including model drift, interpretability, and unsupervised learning, into clear enterprise value propositions for technical C-level buyers.
- Global Influence: Convened the AI Safety panel at AI House Davos (World Economic Forum), establishing the startup as a definitive voice on trustworthy AI.
Sr. Product Marketing Manager - Omnicell
(2020-01 - 2023-12)
Healthcare automation technology
- High-Growth Launch: Directed the GTM rollout of pre-fabricated automated dispensing cabinets, achieving a 3x revenue increase ($15M to $45M) by navigating COVID-19 hospital restrictions that halted on-site installation and delivery.
- XaaS Transition: Repositioned the portfolio to a subscription model, securing expansion contracts with Stanford and Cleveland Clinic.
- Strategic Partnerships: Forged a $3M alliance with Fresenius Kabi, spanning HIPAA-compliant, multistakeholder buying environments.
- Voice of Customer: Spearheaded a structured feedback program, interviewing chief pharmacy and nursing officers to align roadmap and GTM priorities across IT and clinical teams.
Founder & CEO - Storia
(2018-01 - 2020-12)
K-12 Edtech
- Bootstrapped the company and led a cross-functional team from concept to a 4.5-star App Store launch, validated through school pilots.
Director of Product Marketing - Alation
(2017-01 - 2018-12)
Enterprise data catalog software
- Sales Enablement: Built the playbook and led role-play training workshops that drove 7x SQL growth and 30% faster deal cycles.
- Partner Ecosystem: Generated a $4M sales pipeline through the company's first strategic partner launch.
- Scaled GTM for the 'Data Catalog' category Alation pioneered, cementing its market leadership through the Series B-to-C growth stage.
Enterprise Product Marketing Lead (Cloud Native Apps), Office of the CTO - VMware
(2015-01 - 2017-12)
Enterprise cloud infrastructure software
- Portfolio Modernization: Orchestrated the GTM strategy of vSphere Integrated Containers (VIC), extending the $4B vSphere line with enterprise container capabilities.
- Global Launch: Led a 3-person team through the full rollout, delivering messaging, pricing, and assets that secured 400+ enterprise customer adoptions.
- Executive Keynote: Crafted the VMworld stage narrative and shaped the product announcement strategy for an audience of 20,000+.
Global Marketing Lead, Learning Platform Strategy - Oracle
(2012-01 - 2015-12)
- Owned the SaaS GTM strategy for Oracle Learn Cloud (formerly Taleo Learn), delivering $27M in revenue.
- Architected a new enterprise sales motion based on deep win-loss insights; revamped the global pitch deck and playbooks to capture net-new market share.
Sr. Product Manager - Mindjet
(2009-01 - 2012-12)
Enterprise mind-mapping and productivity software
- Launched the company's first Salesforce AppExchange integration and aligned engineering on roadmap priorities through qualitative user research, expanding enterprise sales channels.
Geo Product Marketing Lead - Google
(2003-01 - 2008-12)
Via Keyhole acquisition
- Launched Google Earth, achieving 100M+ global downloads; scaled the Maps API developer ecosystem through Google My Maps, Map Maker, and the inaugural Google I/O.
