Rj Haye

Creative content marketing strategist with 15+ years of experience building brand voices, producing multi-channel content, and driving organic audience growth. A natural storyteller who combines strong creative foundations with hands-on proficiency. Proven ability to manage brand partnerships, develop sales enablement materials, and translate complex subject matter into compelling, human-centered narratives.

Thrives in fast-paced, virtual environments where creativity, accountability, and innovation are valued equally.

Senior Marketing Manager at Legend Fitness Commercial-Grade Strength Equipment Manufacturer (2021-08 – Present)

Orchestrating and executing comprehensive marketing strategy development to align communications with company objectives, collaborating with cross-functional teams and external resources.

• Increased email open rates by 47% in 2024, achieving an average email open rate of 26%.
• Lead creation and execution of all marketing strategies, campaigns, and creative materials.
• Analyze data to optimize performance and ensure ROI targets were met.
• Leverage AI tools to accelerate content ideation, and draft social copy, product descriptions, and long-form blog content.
• Provide leadership and mentorship to small marketing team, fostering collaboration and professional development.
• Prepare and deliver monthly reports to senior management, outlining performance and strategy adjustments.

Creative Marketing Manager at Legend Fitness Commercial-Grade Strength Equipment Manufacturer (2020-10 – 2021-08)

Developed and implemented the first-ever cohesive marketing plan, aligning strategy across multiple channels while working closely with internal teams to identify communication needs.

• Increased Instagram interactions by 126% with minimal budget and limited paid ad spend.
• Refreshed careers page and streamlined application process by utilizing Hubspot forms.
• Created training manuals for the sales team, contributing to the successful launch of a redesigned product line.
• Redesigned the print catalog, integrating strategic upsell points while adhering to budget constraints.

Communication & Design Lead at Legend Fitness Commercial-Grade Strength Equipment Manufacturer (2016-05 – 2020-10)

Guided the strategy and execution of the marketing department's creative output and managed martech stack.

• Increased web traffic from email by 16% in the first year by developing an effective email marketing program.
• Managed setup of Hubspot, including data import, implementation of sales tools, and building and managing workflows and forms to optimizing internal processes.
• Established the first corporate branding guide, defining standards to ensure a strong, consistent voice.
• Researched and crafted high quality, original content for equipment-focused blog posts.

Creative Marketing Manager at VisionTek Computer Peripherals & Upgrade Products for Office Environments & Gaming (2013-05 – 2016-05)

Led and executed all marketing functions, including packaging design, product photography and descriptions, ecommerce website, and social media management.

• Developed and maintained new ecommerce website, contributing to a 10% annual revenue growth.
• Created compelling product narratives and brand content for the award-winning CryoVenom R9 290 graphics card.
• Streamlined packaging and processes in collaboration with the production line.
• Standardized product launch process, ensuring consistent brand voice and faster time-to-market across all new releases.

Franchise Marketing Manager at DKI Property Restoration Franchisor (2006-05 – 2013-05)

Oversaw an in-house marketing agency, facilitating marketing initiatives for domestic and international franchisees.

• Led a complete rebranding effort in 2007, creating brand guidelines for internal and external adaptation, resulting in enhanced brand cohesion.
• Managed website and created signage and literature for annual industry trade show, reinforcing brand presence.
• Assisted in developing Branded Member program, designing initial DKI Branded Member logo and outlining brand usage standards for all program participants.

Bachelor of Science in Communications – Bradley University