Senior Design Manager: Americas - Sol de Janeiro - New York, NY
(2024-10)
- Collaborating with creative and senior art directors to implement global creative direction for DTC and e-commerce platforms.
- Conceptualizing and art directing digital content for campaigns.
- Overseeing page design executions on DTC and retailer websites, aligned with asset pipeline and e-commerce standards.
- Coordinating with marketing teams to uphold brand consistency across all campaigns, enhancing overall brand integrity.
- Developing mood boards and content systems to effectively communicate campaign strategies and brand identities.
- Managing design schedules and workflows to facilitate timely project completion, optimizing team output.
- Guiding and mentoring junior designers in design techniques and industry best practice.
Design Lead: Digital Design - Sol de Janeiro - New York, NY
(2021-02 - 2024-10)
- Executed go-to-market assets for digital initiatives, establishing guidelines for 360 assets across site CRM and paid media for sdj.com and retailer.com, enhancing project alignment.
- Presented design concepts to stakeholders, obtaining feedback and approval, which guided subsequent design iterations.
- Reviewed and approved design concepts, ensuring quality and brand consistency, contributing to cohesive brand representation.
- Conducted thorough research on design topics to support development.
Senior Graphic Designer - Sol de Janeiro - New York, NY
(2019-02 - 2021-02)
- Collaborated with cross-functional teams to ensure creative output aligned with business objectives and seasonal priorities, driving cohesive brand messaging.
- Presented concepts and direction to stakeholders, clearly articulating rationale behind creative decisions to foster alignment and support.
- Developed Sol de Janeiro's email marketing program, establishing best practices that enhanced campaign effectiveness that continue to be used to this day.
Freelance Graphic Designer - Rob Stevens Design
(2018-08 - 2022-01)
- Designed visual concepts that strengthened client branding and effectively communicated marketing messages.
- Created original branding and promotional materials that enhanced client visibility and engagement.
- Collaborated with clients to identify design needs and preferences, ensuring alignment with their vision.
- Managed multiple design projects, consistently meeting tight deadlines.
UI Design Team Lead - Incentient Inc. - Plainview, NY
(2014-01 - 2018-08)
- Developed custom applications for room and table ordering in high-end restaurants and hotels.
- Maintained up-to-date imagery and offerings through proactive client communications.
- Produced engaging video reels for introduction pages on client applications.
- Curated and organized photography to visually showcase client offerings to accurately represent client offerings.
Print Graphic Designer - Square Deal Coupons Inc. - Plainview, NY
(2013-09 - 2013-12)
