Digital Marketing Professional
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Lead generation and Lifecycle Marketing professional with deep expertise across web and email development, customer journey strategy, pipeline creation, CRM, and digital marketing operations. Proven ability to bridge strategy and execution—designing, building, testing, and optimizing digital experiences across CMS and Martech platforms to improve performance, usability, and business outcomes. Trusted partner to marketing and cross-functional teams, known for technical fluency, operational rigor, and continuous optimization.
BBG&G Advertising, Campbell Hall, NY
Lead Generation Specialist March 2022 to Current
Lead email marketing, automation, CRM management, and lead generation strategies for both clients and internal teams. Manage full-cycle email campaigns—from strategy and design to execution and performance analysis—using ESPs such as SharpSpring, Zoho Marketing Plus, HighLevel, Mailchimp, and Constant Contact.
Oversee cross-functional CRM initiatives, including strategic planning, platform implementation, and continuous optimization of lead nurturing workflows. Coordinate agency procurement and proposal development, and execute LinkedIn marketing automation strategies to enhance outreach.
Develop and implement lead generation strategies that increase visitor engagement and drive qualified traffic to client programs, while also maintaining strong client relationships. Evaluate and onboard new MarTech platforms to enhance campaign performance and operational efficiency. Handle SEO reporting and management for clients and company while evaluating ways of constant improvement.
Freelance Digital Designer 2015 – Present
Provide digital design, social media, and marketing services to local businesses, specializing in website development, marketing content development, email marketing and automation, SEO, social media, and marketing strategy.
CSTAR International, Yonkers, NY
Interim CTO, Head of Marketing, Design & Email November 2018 to Mar 2022
Played a pivotal role in building a medical tourism startup, overseeing technology, design, and marketing.
Conceptualized and launched 2 multi-vendor ecommerce platforms, wrote website development RFP, onboarding development company, managing website aesthetics, functionality, and development team during build.
Successfully ideated and set up a membership club, led marketing email campaigns, social media content and strategy, PPC advertising efforts, produced digital magazines, eBooks, and various branding materials, managed vendor relationships and optimized business operations.
Mary Ann Liebert, Inc., New Rochelle, NY
EMARKETING PRODUCTION MANAGER January 2009 to November 2018
Launched and directed consolidated email production department, Identified and developed new advertising opportunities driving significant revenue and production growth of 500+% over a 10-year span making email marketing the #1 marketing channel for the company with an annual send volume of over 700 campaigns to over 50 million people, across 3 business units, utilizing multiple ESPs.
Designed and deployed corporate HTML emails using Salesforce Marketing Cloud. Spearheaded automation initiatives based on data-driven insights, using email analytics and A/B testing to recommend future adjustments for increased conversion. Managed vendor relationships, account billing, and ensured compliance with email regulations.
Led a team of four, defined department programmatic needs, project managed new software development to fill process gaps and aid in greater automation, streamlining production processes and implementing best practices.
Bachelor of Science, Equestrian Science
COURSERA- GOOGLE
Certificate - Foundations of User Experience (UX) Design
Sharp Spring email Marketing Certified
Inbound Marketing Certification – Hubspot
Contextual Marketing Certification - Hubspot
