Robert McClarin

Loyalty Executive experienced in driving multi-million dollar revenue growth through digital transformation, e-commerce optimization, and world-class loyalty ecosystems. Expert at leading high-scale, multi-brand digital strategies in franchised environments, including the design and launch of 7-Eleven 7REWARDS. Proven ability to unify e-commerce and loyalty into a single 'Engagement Loop' that drives frequency, increases average order value (AOV), and maximizes global Customer Lifetime Value (CLV).

Senior Director Loyalty + CRM at Material (2023-07 – 2026-05)

• Global Strategy Consulting: Lead digital commerce and loyalty design for US-based and global brands—Aspen One, IHG, Whataburger, ABM, CertainTeed, Dr Pepper, etc.—implementing app-first strategies and gamification customized to member insights and motivations across multiple regions
• Digital Innovation: Leveraged AI and predictive modeling to optimize program conversion rates and personalized promotions and offers
• Revenue Growth: Directly contributed to key new business wins by pitching loyalty insights, member engagement strategies, and integrated digital/loyalty ecosystems to enterprise-level executives

VP, Consumer Engagement at PDI Technologies (2021-12 – 2022-11)

• Enterprise E-commerce Platform: Managed an agency team of 40+ for GasBuddy and Fuel Rewards/Shell, overseeing digital engagement for millions of users across 40+ retail brands
• Martech Transformation: Led the migration to Salesforce Marketing Cloud Engagement, creating a scalable global communication infrastructure for omnichannel retail
• Mobile-First Innovation: Developed the 'Imagineering' team to pilot next-generation e-commerce features, including frictionless payment and personalized digital offers

VP, Loyalty Strategy at Brierley (2016-06 – 2021-12)

• Multi-Brand Portfolio: Directed the digital-first Loyalty and CRM vision for a diverse roster of iconic global brands, including Hertz, Philip Morris, 7&i, and Hard Rock
• Product Development: Spearheaded the creation of a new Digital Customer Engagement practice, focusing on integrating loyalty mechanics into the e-commerce purchase journey to drive 'Connected Commerce'

Senior Manager, Digital Guest Experience at 7-Eleven, Inc. (2012-07 – 2016-06)

• Global Best-in-Class Loyalty: Led the end-to-end design, build, and launch of 7Rewards, which became the benchmark for high-frequency QSR/Convenience loyalty
• Digital Commerce P&L: Managed a $30M budget for digital innovation, focusing on mobile app UX, digital coupons, and in-store digital integration
• Scaling Success: Successfully scaled the digital experience to millions of users, driving significant lifts in trip frequency and basket size through data-driven gamification

Bachelor of Science in Marketing – W. P. Carey School of Business - Arizona State University