Graphic Designer (Freelance) - Refresh Magazine and Hot Deals Coupon Book - Suwanee, GA
(2020-01)
- Orchestrate advertising designs for the flagship monthly magazine alongside two digest-size publications.
- Manage the end-to-end design and print production of multi-page layouts while strictly preserving typographical accuracy, hierarchy, and aesthetic consistency.
- Simplify production workflows, reducing turnaround time by 10%.
- Cultivate distinctive brand identities and custom logo designs for regional businesses, significantly elevating their market presence across print, digital, and promotional media.
- Revise design strategies to elevate brand presence in competitive markets.
- Handle all preflight details with account teams and printers to ensure zero production delays and error-free print runs.
- Manage website updates and design social media content accompanying each print edition, driving reader engagement and expanding the magazine's digital presence.
Graphic Designer - Digital Precision - Alpharetta, GA
(2024-01 - 2026-01)
- Executed the end-to-end design and pre-press production for wide-format operations, specializing in high-precision layouts for vehicle wraps, custom wall murals, banners, trade show booths, and environmental signage.
- Coordinated with production manager for preflighting, press readiness, and deadlines.
- Collaborated with clients to define project scopes and establish technical design parameters.
- Performed on-site architectural measurements for preparation of initial design work to ensure accuracy.
Art Director / Lead Graphic Designer - Town Values Magazine - Monroe, GA
(2010-01 - 2020-01)
- Directed advertising campaigns and end-to-end, multi-page production for eight monthly magazines.
- Streamlined design processes, increasing output efficiency by 20%.
- Spearheaded creative design for a wide array of print and digital platforms.
- Ensured design alignment with company standards by supervising seven freelancers.
- Revamped design aesthetics, boosting brand visibility and reader engagement.
- Oversaw creation of high-quality promotional materials, ensuring strict compliance with design standards.
- Partnered with account executives and commercial print vendors to guarantee flawless file preparation, strict technical compliance, and adherence to tight production deadlines.
Team Lead / Senior Graphic Designer - Network Communications - Lawrenceville, GA
(2000-01 - 2010-01)
- Managed the design and execution of display advertisements for nationwide digest-size magazines (Apartment Finder, The Real Estate Book, and Mature Living Choices), ensuring adherence to budget and timeline constraints.
- Led production team, enhancing project delivery by 15% through streamlined processes.
- Orchestrated the creation of innovative promotional materials, boosting customer engagement.
- Mentored junior designers, boosting team productivity, performance, and design quality.