Roberta Benavides

Curate personalized wardrobes tailored to clients' style preferences, lifestyles, and budgets. Build outfit recommendations featuring luxury and contemporary fashion brands, ensuring cohesive and versatile wardrobes. Research trends and collections to build elevated, cohesive styling packages.

Personal Stylist at Devil Wears Dylan (2025-06 – Present)

• Curate personalized wardrobes tailored to clients' style preferences, lifestyles, and budgets.
• Build outfit recommendations featuring luxury and contemporary fashion brands, ensuring cohesive and versatile wardrobes.
• Research trends and collections to build elevated, cohesive styling packages.
• Collaborate with clients to refine selections, ensure satisfaction, and deliver a premium experience.

Sales Associate at Brandy Melville (2022-10 – 2023-08)

• Increased store sales by providing personalized customer styling and trend-based product recommendations.
• Supported inventory management and product organization to maintain accurate stock levels and strong product availability.
• Executed visual merchandising updates to improve product visibility and enhance the in-store experience.

Director of Brand Partnerships (formerly Marketing & Sales Team) at SMU LOOK (2025 – 2026-05)

• Founded and led the Brand Partnerships Team, expanding advertising revenue and brand collaborations.
• Secured and negotiated cross-platform partnerships across print, digital, and event activations to increase brand exposure.
• Developed sponsorship proposals and outreach strategies to build long-term brand relationships.
• Managed advertising communication, brand outreach, and campaign coordination with partner companies.
• Contributed to market research and partnership development aligned with fashion branding and media strategy goals.

Blogger at SMU Style - Fashion Blogger (2024-04 – 2025-06)

• Produced fashion editorial and blog content aligned with brand voice and audience trends.
• Developed social media and digital content strategies to increase audience engagement and platform visibility.
• Researched fashion trends and contributed to creative storytelling and content planning.
• Assisted with website updates and cross-platform digital promotion.

Bachelor of Arts in Fashion Media, Minor in Advertising – Southern Methodist University - Meadows School of the Arts (2026-05)