SALES DIRECTOR - BANYAN PLACE ASSISTED LIVING & MEMORY CARE - Boca Raton & Lantana, FL
(2022-01)
- Follow up on all leads and close sales for both Assisted Living and Memory Care prospects. Obtain signatures, required deposits and authorizations for move-ins.
- Obtain and maintain knowledge of competitors. Communicate community features to best compete with competitor's strengths and weaknesses.
- Take initiaves to develop sources and find new leads through networking nad business development.
DIRECTOR OF MARKETING - CHERRY OAK PALM BEACH ASSISTED LIVING - Lantana, FL
(2021-01 - 2022-12)
Purposefully committed to families, delivering updates and recommendations prior to patient discharge; Safeguarding the well-being of residents to deliver quality care and services that best meet their needs; Serving as liaison between physicians and families, delivering updates and recommendations for resident care.
- Increased census by 23% within first quarter of employment; Medicaid census increased by 12%.
- Decreased hospital re-admissions by 10%
- Increased resident satisfaction ratings by 51%
- Created and implemented Sunshine Calls (Customer follow-up program) for new residents and their families to ensure their complete satisfaction, minimizing move-outs.
- Face-to-face meetings with physicians, schedulers, practice managers, and medical staff from referring hospitals to increase efficiency with patient onboarding and customer care.
- Manage department budget, ensuring accounts are being maintained according to organizational standards; Conduct weekly meetings with Directors and Transitional Care Team to ensure we are meeting State required guidelines and reducing operational risk.
- Take initiatives to develop the sources and find new leads while promoting a favorable public image of the community. Use creative and aggressive marketing techniques to secure a high closing ratio.
SALES DIRECTOR - Brookdale Senior Living - Deerfield Beach, FL
(2019-01 - 2021-12)
- Increased sales and revenue by 50% within 1 year of tenure.
- Follow up on all leads and close sales for both Assisted Living and Memory Care prospects. Obtain signatures, required deposits and authorizations for move-ins.
- Obtain and maintain knowledge of competitors. Communicate community features to best compete with competitor's strengths and weaknesses.
- Sought new market opportunities by collaborating with community influencers and outside agencies to increase referrals prospective resident awareness of programs and services offered.
- Served as liaison between employee and facility directors to streamline processes and increase productivity.
- Ensure residents are aware of services available to them; encouraging residents to participate in activities for their mental and physical stimulation.
- Generated and review bi-weekly reports pertaining to productivity to verify details, monitor work activities, or evaluate performance.
DIRECTOR OF BUSINESS DEVELOPMENT - THE PHOENIX AT DELRAY - Delray Beach, FL
(2017-01 - 2019-12)
- Increased census by 37% within first year of employment by effectively managing the resident referral and approval process.
- Increased resident intake by 54% including tracing referrals volume, managing sales, budgets, and expenses while nurturing relationships with in-house physicians, nurses, case managers, neighboring hospitals, and rehabilitation centers.
- Establish and maintain professional relationships with key figures that have the ability to make or influence referrals to the community.
- Increased employee engagement and motivation by creating programs and opportunities for staff to take ownership of company mission and vision.
- Performed assessments on all referrals to ensure clinical team approved settings prior to move in.
- Created and maintained variety of company policies, forms, and records, and budget statistics for each business area.
DIRECTOR OF SPECIAL EVENTS & DONOR RELATIONS - THE VOLEN CENTER - Boca Raton, FL
(2015-01 - 2017-12)
- Managed advertising, public relations, sponsorships generating revenue of $1 million
- Led staff of 3 managers within the sales, marketing, admissions, and maintenance departments.
- Created S.W.O.T. Analysis for each of our 3 locations and department as part of the company mission and vision; Created database to track customer satisfaction surveys.
- Generated contracts and negotiated contracts for vendors and sponsors while leading weekly operation calls to discuss ongoing community engagement and corporate partnership efforts.
- Reviewed and adjusted quality control metrics while assessing operational needs and performance at assigned sites.
- Tasked with providing training and support on various initiatives: core/service values; talent management; supervisory leadership training
