Roger Lankford

Results-driven Regional Sales Manager with 30+ years of experience in the petroleum and lubricants industry, leading multi-state territories and driving consistent revenue and margin growth. Proven track record in building marketing plans and leading successful product launches, promotions and development. Dedicated sales professional with high integrity, strong work ethic and proven leadership skills.

Known as a consistent producer across every territory held, driven to improve results and exceed goals. Skilled at working cross-functionally to market and sell multiple products and services. Successful at establishing and maintaining key partnerships with corporate decision makers.

Authorized to work in the US for any employer

Regional Sales Manager at Cadence Petroleum (2025-03 – Present)

Managed sales operations across a 5-state region, driving consistent revenue and margin growth.

• Delivered $71M in gross profit with 5% year-over-year growth.
• Led regional sales strategy, key account management, and team performance to exceed territory targets.

Sales Representative at Vesco Oil Corporation (2019-03 – 2025-03)

Built and sustained a multi-year book of business across car dealers and Mobil 1 Lube Express accounts.

• Enhanced marketing exposure through effective website, newspaper and networking.
• Negotiated prices, terms of sales and service agreements.
• Executed calling campaigns, targeting direct end-user and prospective accounts.
• Created alternative business plans to improve customer relationships.

Sales Representative at Lyden Oil Company (2014-03 – 2017-03)

Trainer Dealership, Tire Store Chains and Quick Lubes Chains and Independent Centers

• Developed comparison tables of products and services by researching product pricing, ratings and performance.
• Negotiated prices, terms of sales and service agreements.
• Presented innovative digital media marketing presentations to executive decision makers.
• Evaluated current service needs and product satisfaction levels with established customers.
• Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.
• Developed new business opportunities by effectively communicating product lines to leading corporations.

Sales Representative at Oil Distributing Company / Reladyne (2008-09 – 2014-02)

• Negotiated prices, terms of sales and service agreements.
• Enhanced marketing exposure through effective website content management and direct correspondence with potential clients.
• Quoted prices, credit terms and other bid specifications.
• Maximized revenues in several programs by implementing creative sales training techniques.
• Examined marketing material with the consumer perspective in mind to increase sales and expand key client base.
• Executed calling campaigns targeting direct end-user prospective accounts.
• Created alternative business plans to improve customer relationships.

Sales Representative at Englefield Oil Company / Valvoline (1995-05 – 2008-07)

Spearheaded expansion and development initiatives in Ohio. Lubricants PCMO, HDEO, Service Chemicals (VPS) and launching new product lines (MaxLife, VIOC, VPS and Express Care program).

• Led sales forecasting, market trend evaluation and segment strategies.
• Developed comparison tables of products and services by researching product pricing, ratings and performance.
• Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.
• Formulated custom business plans for incoming accounts.
• Evaluated current service needs and product satisfaction levels with established customers.
• Sold oil, chemicals and set marketing programs.
• Handled all prospective client correspondence, including emails, calls and SMS.
• Identified sales opportunities and acted on leads.

Some College in Business Management and Analytics – Wright State University

High School Diploma or GED