Marketing Executive with 18+ years of experience
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As a marketing executive with over 18 years of experience, I have a deep understanding of what it takes to build successful brands. Throughout my career, I have worked with a diverse range of industries, including Hospitality, Technology, e-Commerce, Music, Sports, Health, and Wellness.
During my early years in the hospitality industry, I took two emerging restaurant groups from 1 and 2 locations to multi-concept and multi-city establishments. I had the privilege of working alongside Celebrity Chef Douglas Rodriguez, securing strategic partnerships with globally recognized brands. My work with the restaurant industry would eventually lead to the production of Experience SOFI, a profitable yearly sold-out culinary event that attracted national and global sponsors including Celebrity Cruises.
Celebrity’s participation was such a big success, we eventually developed an official Celebrity After Party to spotlight and grow our partnership.
My success in the hospitality industry led to my recruitment by the former COO of the Florida Panthers, where I helped build an advertising and marketing agency from the ground up. As part of the executive team, I helped grow the business to reach $18M in revenue within the first 12 months, securing the #7 spot for the fastest-growing agency in the region.
In December 2014, I founded RS Consulting. What started as a traditional marketing and communications agency quickly morphed into a fractional CMO service. I collaborated closely with founders and CEOs of luxury, lifestyle and emerging brands to design and execute effective marketing strategies. My hands-on approach includes working directly with clients to establish roadmaps, implement PR strategies, identify strategic partnerships, and assemble high-performing internal marketing teams.
In my most recent role as VP of Marketing at Reflex Media, I led a global marketing team through a rebrand, developed new brand positioning and messaging, pitched engaging storylines to national and industry media, and launched successful influencer campaigns in the US and Europe. Under my leadership, we achieved $250k in new monthly revenue, positive brand sentiment, and $9M+ in earned media. I also take pride in my ability to recruit and mentor new team members, enabling us to expand our marketing team from two to twelve in under nine months.
My marketing philosophy centers on innovation and creativity. I develop strategic and inspiring campaigns to help organizations achieve their goals and stand out in crowded markets. As a leader, I am dedicated to fostering high-performance teams and utilizing data to drive creativity. I believe that my experience and proven track record make me an ideal candidate for any marketing executive position.
DreamSmart Academy Behavioral Superpowers: Engager | Risk Taker The Predictive Index® Cognitive Assessment: Persuader
Seasoned global marketing executive with 18+ years of experience in driving marketing and growth strategies across US and global markets. Expertise in developing and executing innovative, revenue-generating campaigns that enhance brand awareness and foster strong industry partnerships. A natural leader with a passion for inspiring, motivating, and cultivating high-performing cross-functional teams.
