General Manager - EXCLUSIVE LANDSCAPING GROUP - Orlando, FL
(2025-07)
Recruited to lead and restructure operations during an ownership transition for a $13.5M commercial services organization.
- Provide executive leadership across maintenance, enhancement/project, agronomy, and irrigation operations.
- Lead a workforce of 138+ employees, with responsibility for productivity, service delivery, staffing, and operational performance.
- Recruited and developed key leadership positions including Business Development, Account Management, Operations Directors, and Project Management.
- Restructured the organization to create stronger accountability, leadership depth, and operational consistency.
- Direct sales strategy, sales targets, contract negotiations, enhancement planning, scheduling, and client communications.
- Manage relationships with key clients and decision-makers while maintaining exceptional service standards.
- Support continued development of the company's agronomy program and expansion of the irrigation division.
- Help drive operational efficiency and sustainable growth during a period of organizational change.
- Support the growth and development of the company's new Tampa-area market.
General Manager - GREENEARTH SE - Freeport, FL
(2024-03 - 2025-04)
Recruited to lead the transition and restructuring of an approximately $8M commercial services business following a change in ownership.
- Directed the complete operational reorganization of the business, establishing the structure and leadership necessary for continued growth.
- Built and developed a new management team including Business Development, Account Management, Operations, and Project Management.
- Managed approximately 90 employees across multiple operating functions.
- Maintained responsibility for daily operations, sales performance, customer relationships, production, scheduling, and service delivery.
- Managed sales strategy and performance targets while identifying opportunities for revenue growth.
- Negotiated subcontractor and vendor agreements while managing operational costs and service expectations.
- Oversaw enhancement projects from approval through scheduling, execution, and completion.
- Developed stronger operational accountability while maintaining a high level of customer satisfaction.
- Led employees and stakeholders through significant organizational change following the ownership transition.
General Manager - FLORIDA COMMERCIAL CARE - Fort Myers, FL
(2023-02 - 2024-03)
Led the Southwest Florida operation with responsibility for P&L, personnel, sales, customer relationships, production, and overall operational performance.
- Managed day-to-day operations across Account Management, irrigation, lawn services, enhancements, scheduling, and sales.
- Served as the primary company representative in Southwest Florida, developing relationships with customers and key decision-makers.
- Recruited, managed, coached, and developed Account Managers and operational teams.
- Managed payroll, labor efficiency, equipment, vehicles, purchasing, and operating expenses.
- Maintained overall P&L responsibility for the Southwest Florida operation.
- Directed procurement of plant material, trees, stone, mulch, equipment, and other project requirements.
- Oversaw enhancement sales exceeding $8M in 2023.
- Balanced revenue growth, operational execution, financial performance, and customer satisfaction.
General Manager / Enhancement Director - R & S LAWNS & LANDSCAPE - Bradenton, FL
(2012-08 - 2022-01)
Provided leadership for daily operations, sales, account management, enhancement projects, staffing, and customer relationships.
- Managed daily operations including scheduling, landscape installation, irrigation installation, service operations, and maintenance.
- Led Account Managers, sales personnel, field teams, and support staff.
- Managed hiring, staffing, training, employee development, and team performance.
- Maintained responsibility for operational financial performance and P&L.
- Directed enhancement projects from initial sales through procurement, scheduling, installation, and completion.
- Maintained direct relationships with clients, property managers, HOA boards, and community decision-makers.
- Managed multiple concurrent projects while maintaining deadlines, budgets, and customer expectations.
- Built long-term client relationships through a hands-on approach to service and leadership.
Assistant General Manager / Sales Director - HEALTHFIT SPORTS & REHABILITATION CENTER - Sarasota, FL
(2005-10 - 2012-06)
Key leadership member responsible for helping launch and operate a major sports, wellness, and rehabilitation facility in Sarasota in partnership with Sarasota Memorial Hospital.
- Played a central role in the opening and launch of the facility, helping establish operational processes, staffing, sales, marketing, and customer-service standards.
- Recruited, hired, trained, and managed a staff of 72 employees.
- Managed membership sales, marketing initiatives, promotions, sales targets, and member retention.
- Helped develop and implement strategies to drive membership growth and customer engagement.
- Negotiated leasing arrangements and managed procurement of major facility and fitness equipment.
- Helped establish day-to-day operating standards and procedures for the new facility.
- Maintained facility standards consistent with the expectations of Sarasota Memorial Hospital.
- Managed member concerns and customer-service issues while maintaining a strong focus on the overall member experience.
- Analyzed membership retention and sales performance to identify opportunities for continued growth.
- Opened the facility at 110% of target membership.
- Continued to exceed Sarasota Memorial Hospital's established membership targets for the following 24 months.
- Developed a culture focused on customer service, employee engagement, sales performance, and member retention.
Owner / Managing Director - INTERNATIONAL DISTRIBUTION COMPANY
Prior to relocating to the United States, owned and operated an international distribution company with 15 offices internationally and three additional offices in England.
- Directed multi-location operations across international markets.
- Managed sales, staffing, customers, financial performance, and day-to-day operations.
- Developed strategies for business growth and market expansion.
- Built and managed teams across multiple locations.
- Negotiated with customers, vendors, and business partners.
- Developed extensive experience in entrepreneurship, financial management, sales, operations, and organizational leadership.
