Ruben Franco

Gold Certified Indian Motorcycle Technician and motorcycle industry professional with over 15 years of experience in motorcycle diagnostics, repair, performance evaluation, custom fabrication, customer support, and technical problem solving. Experienced in utilizing Digital Wrench diagnostic software, live-data monitoring, road testing, and systematic troubleshooting to identify and resolve complex mechanical, electrical, and performance-related concerns. Proven ability to evaluate motorcycle rideability, analyze vehicle behavior, maintain test fleets, document findings, and communicate technical information effectively.

Passionate rider with extensive powersports experience seeking to contribute technical expertise to motorcycle product development, testing, calibration, and engineering support activities.

Gold Certified Indian Motorcycle Technician at WOOD'S INDIAN MOTORCYCLE (2024-01 – Present)

• Diagnose, service, repair, and validate Indian Motorcycle vehicles using manufacturer procedures, technical documentation, and Digital Wrench diagnostic software.
• Utilize Digital Wrench diagnostic software, live-stream data monitoring, and advanced troubleshooting techniques to identify, isolate, and resolve intermittent mechanical, electrical, and performance-related issues.
• Perform rideability evaluations and road tests to verify repairs, assess vehicle performance, and ensure customer satisfaction.
• Interpret diagnostic data, technical service bulletins, wiring diagrams, and manufacturer updates to support accurate root-cause analysis.
• Conduct pre-delivery inspections, quality assurance checks, software updates, and post-repair validation testing.
• Collaborate with service advisors, customers, and manufacturer technical support to resolve complex technical concerns.
• Maintain detailed repair records and technical documentation while adhering to safety and quality standards.

Owner / Operator at DOC MOTO'S, LLC (2018-01 – 2024-12)

• Owned and operated a full-service motorcycle and ATV repair facility specializing in diagnostics, maintenance, performance upgrades, and customer support.
• Performed extensive troubleshooting and repair of engines, electrical systems, driveline components, suspension systems, and fuel systems.
• Conducted road testing and performance evaluations to verify repairs and diagnose customer-reported concerns.
• Managed vehicle maintenance schedules, inventory, parts procurement, transportation logistics, and business operations.
• Communicated technical findings and repair recommendations to customers in a clear and professional manner.
• Maintained detailed service records and ensured high standards of workmanship and customer satisfaction.

Motorcycle Technician at LONESTAR POWERSPORTS (2010-01 – 2012-12)

• Performed diagnostics, repair, maintenance, and inspection of motorcycles and ATVs.
• Conducted troubleshooting of electrical, fuel, and mechanical systems.
• Assisted customers with technical questions, product recommendations, and service-related concerns.
• Supported dealership operations including vehicle preparation, inventory management, and facility maintenance.

Motorcycle Technician / Customer Support at SATTLER V-TWIN (2008-01 – 2010-12)

• Performed motorcycle repairs, custom builds, fabrication, and welding projects.
• Diagnosed and corrected mechanical and electrical issues on a wide variety of motorcycles.
• Conducted vehicle testing and performance verification following repairs and modifications.
• Transported motorcycles, represented the business at motorcycle events, and supported customer relations activities.
• Assisted with daily business operations and facility management.

Shift Manager at O'REILLY AUTO PARTS (2012-01 – 2015-12)

• Supervised daily operations, inventory control, commercial accounts, and employee development.
• Managed relationships with commercial customers and ensured accurate order fulfillment.
• Provided technical support and product recommendations for automotive repair professionals and retail customers.

Motorcycle Technician Program – WyoTech – Daytona Beach, Florida (2008-01 – 2008-12)

– San Antonio College

– East Central High School