Ryan Chavis

Marketing operations and CRM consultant with close to 10 years managing Salesforce and HubSpot implementations, demand generation programs, and client-facing project delivery. Track record of growing pipeline, improving campaign performance, and leading cross-functional teams for organizations ranging from federal agencies to global enterprises

Account Strategist at Accelant (2025-12 – Present)

• Implement HubSpot solutions for a portfolio of 6 clients across industries, with an emphasis on B2B marketing, advising on account-based marketing, email marketing, personalization, AI tools, demand generation, lead scoring, sales enablement, buyer intent, and more.

Marketing Technology and Operations Consultant at Deloitte (2022-08 – 2025-12)

• Led the CRM enhancements workstream on a $5M government project; ran UAT, sprint planning, and requirements gathering, and delivered demos to 45+ federal program officers.
• Served as interim lead and Pardot subject matter expert for a global ecommerce client, managing a team of 3 and auditing 36 engagement studio programs and 269 segmentation lists to fix automation gaps, leading to a 10% decrease in data usage

Consultant at Kearney (2021-10 – 2022-07)

• Managed Salesforce Marketing Cloud Account Engagement (Pardot) configuration and implementation for a global management firm, including end-user training and go-live support.

Demand Generation Marketing Manager at Oxford University Press (2019-07 – 2021-10)

• Managed a team of four marketers driving acquisition, retention, and lead nurturing across 130+ higher-education products, including a $1M+ product portfolio.
• Increased MQLs 186% YOY for FY 20/21; increased average number of MQLs by 30%.
• Leveraged Salesforce CRM and Salesforce Marketing Cloud to influence key decision makers across the higher education landscape.

Digital Operations Manager, Account Manager & Online Editor at EnsembleIQ (formerly Lebhar-Friedman) (2013-10 – 2019-07)

• Progressed from editorial to digital marketing operations, managing email and print campaigns for enterprise clients including Oracle, IBM, and Microsoft, and running lead nurturing and audience segmentation programs in Salesforce and Pardot.

M.A. in Journalism – New York University

B.S. in Business Administration – University of North Carolina at Pembroke