Product Designer (Industry Sponsor) at Versant Media (2026-01 – 2026-06)
- Designed 5 high-impact cross-platform connections across 3 platforms for 2 user personas, using UXR insights to select from 30+ concepts within AVOD monetization constraints across Versant's 50M+ monthly-visitor ecosystem.
- Prototyped 20+ interaction concepts using AI-assisted workflows, rapidly testing with 10+ participants through moderated interviews and guerrilla tests to refine content discovery, retention, and watch continuity.
UX Designer (Industry Sponsor) at Washington State Department of Transportation (2025-01 – 2025-03)
- Redesigned 5 major interaction flows for the iOS ferry ticketing experience serving 2M+ MAU, optimizing information architecture, UX copy, and task flows to address 26 usability issues that drove travelers to third-party apps.
- Conducted 10+ moderated interviews across 9 task scenarios, synthesizing insights into targeted interaction recommendations that reduced task friction across 4 traveler conditions.
Product Design Intern at Scaler (2023-01 – 2023-04)
- Reduced recruiter decision latency by 55 hours/month across 33,700+ candidate profiles as the solo designer for Scaler's 0→1 recruitment platform, redesigning complex candidate evaluation workflows and launching the product.
- Built a scalable design system from scratch through cross-functional collaboration, establishing reusable components and clear interaction patterns to create a consistent recruiter experience while accelerating future product development.
Product Designer (Contract) at Philips (2022-04 – 2022-06)
- Led a team of 5 to design a last-mile mobility service for the Delhi Metro, enabling ride booking, charging-station availability, and unified Metro Card payments for 100,000+ drivers; developed the service blueprint and business model to bring the service together.
- Won 3rd place globally among 100+ teams in the 2022 SSDC, pitching the project at its Dragon's Den event and securing a Philips apprenticeship to further refine the concept through 5 field research sessions across 3 user groups.
Product Design & Growth Intern at Nature's Solutions (2019-10 – 2020-06)
- Designed the business's first website, then drove a 3× increase in e-commerce traffic by optimizing Amazon listings for Buy Box, keyword visibility, and ad bidding; increased brand revenue by 250% through multi-channel outreach.
