JS Products, Las Vegas, NV 2020 - 2026
IN-HOUSE GRAPHIC DESIGN
- Directed end-to-end packaging development across multiple product lines, translating product strategy and merchandising objectives into shelf-ready visual systems that strengthened in-store presence and reinforced brand clarity.
- Built presentation-ready creative comps for internal stakeholders and retail partners, refining visual direction through collaborative review cycles to secure approvals and maintain visual consistency across SKUs.
- Guided product photography initiatives from planning through post-production, overseeing lighting, composition, styling, and retouching to deliver color-accurate assets suitable for packaging, e-commerce, and promotional use.
- Partnered cross-functionally with marketing, merchandising, and manufacturing teams to align visual execution with retail strategy, improving cohesion between packaging, promotional materials, and point-of-sale displays.
- Oversaw prepress preparation including dieline setup, color management, proofing processes, and vendor communication to ensure production accuracy and minimize costly revisions.
- Produced integrated marketing collateral across print and digital platforms, reinforcing brand standards while adapting creative assets for varied audience segments and distribution channels.
- Balanced multiple concurrent design projects within strict production timelines, maintaining a high level of detail and responsiveness to shifting business priorities.
- Contributed strategic insight during internal creative reviews; identified opportunities to strengthen visual hierarchy, boost messaging clarity, and enhance consumer engagement across a variety of packaging systems.
Bri Theo Designs, Shawnee, KS 2018 - Present
FREELANCE GRAPHIC DESIGN
- Conceptualize and execute brand identities, social campaigns, and promotional collateral that translate client objectives into cohesive, visually engaging creative solutions across print and digital platforms.
- Present refined visual mockups and structured design systems to clients for feedback and approval; incorporate revisions while preserving overall creative direction and brand integrity.
- Capture and edit professional photography (e.g., dance imagery, headshots, family portraits) while managing lighting, styling, composition, and post-production to deliver polished final imagery.
- Design comprehensive event materials such as invitations, signage, and environmental graphics that maintain consistent typography, layout systems, and thematic alignment across deliverables.
- Prepare print-ready and digital-ready files with careful attention to production specifications, color accuracy, and formatting requirements to ensure seamless vendor execution.
- Coordinate multiple simultaneous client projects; maintain proactive communication and disciplined time management to consistently meet deadlines.
- Apply advanced color correction and editing techniques to enhance image quality while adhering to the brand tone.
- Advise clients on visual positioning strategies that strengthen brand recognition and create consistency across social, event, and marketing touchpoints.
- Identify opportunities to expand initial design requests into integrated creative packages that extend campaign reach and visual continuity.
US Army, Fort Stewart, GA 2011 - 2016
SPECIAL ELECTRONICS REPAIR
- Supervised troubleshooting and repair operations for complex computer detection systems with a focus on consistent functionality and mission readiness across units.
- Implemented structured testing and quality control procedures to validate system performance and reduce post-deployment issues.
- Generated detailed technical documentation tracking hardware and software status to improve traceability and regulatory compliance.
- Installed and configured new equipment and applications to support operational continuity and evolving mission requirements.
- Trained and mentored junior technicians; reinforced procedural standards under high-paced deadline-driven conditions.
- Facilitated coordination between units to resolve technical challenges efficiently and maintain workflow continuity.
- Employed disciplined inspection practices to minimize system malfunctions and uphold high reliability standards.
