AI Trainer & Evaluator at Google DeepMind (2026-01 – Present)
- SXS Factuality Project
- Training and evaluation of LLMs
Creative Lead at Zay Tech (2022-01 – Present)
- Directed storytelling and narrative strategies across visual and written media, enforcing brand alignment and tone adjustment for target audiences.
- Guided content framing and persona development with an emphasis on cultural sensitivity across regional and global projects.
Faculty at Lahore School of Economics (2025-01 – 2025-12)
- Instructed coursework in creative communication, evaluating student projects for narrative coherence, thematic depth, and stylistic nuance.
- Audited creative submissions to mentor students on persona development and contextual communication strategies.
Creative Lead at Pinnacle Design Studio (2018-01 – 2022-12)
- Managed conceptual storytelling and campaign messaging tailored to varied brand personas and creative briefs.
- Verified tone consistency and narrative flow across multidisciplinary client deliverables.
Faculty at Indus Valley Art & Architecture (2013-01 – 2017-12)
- Facilitated seminars on narrative theory and creative expression, incorporating literary analysis into visual critique.
- Assessed student work with a focus on audience reception, messaging tone, and cultural nuance.
Faculty at Beaconhouse National University (2008-01 – 2011-12)
- Taught foundational communication principles, emphasizing narrative framing and creative interpretation.
Video Editor & Project Manager at Studio R (2009-01 – 2012-12)
- Edited narrative media and supervised project workflows to achieve designated emotional and stylistic tones.
Digital Designer at Happa Studios (2007-01 – 2008-12)
- Developed creative assets and storytelling layouts aligned with specified client briefs and personas.
