Principal & CEO - Cherry Blossom Creative - Houston, TX
(2024-01)
Lead a strategic communications and public relations consultancy serving education, nonprofit, government, civic, and business organizations. Serve as a senior advisor to executive leadership teams on communications strategy, organizational reputation, executive visibility, and stakeholder engagement.
- Advise executive leaders and organizations on enterprise communications strategy, executive messaging, reputation management, and public positioning.
- Lead communications planning for high-visibility initiatives, organizational transitions, sensitive issues, and crisis situations.
- Develop integrated communications strategies aligned with organizational priorities, growth objectives, and mission advancement.
- Create executive-level communications including speeches, talking points, presentations, leadership messaging, media statements, and stakeholder communications.
- Guide organizations in strengthening brand awareness, audience engagement, and public trust through cohesive multi-channel communications.
- Develop messaging frameworks, editorial processes, and communications systems to improve consistency, scalability, and organizational alignment.
- Support thought leadership initiatives and executive visibility opportunities through strategic storytelling and media engagement.
- Manage client relationships, communications deliverables, and strategic initiatives across multiple sectors and stakeholder groups.
Communications, Marketing & Development Consultant - KIPP Kansas City Public Schools - Kansas City, MO
(2024-07)
Lead strategic communications, marketing, and stakeholder engagement initiatives for a growing PK–12 public charter school organization serving students and families across Kansas City.
- Serve as a trusted communications advisor to executive leadership on internal and external communications, crisis response, organizational messaging, and reputation management.
- Lead communications strategy for executive initiatives, enrollment campaigns, fundraising efforts, family engagement, and community partnerships.
- Develop executive communications including presentations, speeches, talking points, newsletters, board communications, and public-facing messaging.
- Guide communications during high-visibility and time-sensitive situations requiring strategic counsel, message discipline, and stakeholder coordination.
- Collaborate across departments to ensure cohesive messaging and alignment with organizational priorities and mission objectives.
- Support development and implementation of strategic marketing and enrollment initiatives designed to increase organizational visibility and student recruitment.
- Increased social media reach by more than 80% and audience engagement by nearly 400% through strategic content development and audience-focused storytelling.
- Lead communications and promotional efforts supporting literacy initiatives, family engagement programs, and community-based partnerships.
Communications & Social Media Manager - Asian Chamber of Commerce - Houston, TX
(2024-04)
Lead strategic communications and content development for a regional business organization supporting entrepreneurs, corporate leaders, and community stakeholders throughout the Greater Houston area.
- Direct communications strategy and brand messaging across digital, print, executive, and event communications platforms.
- Support executive leadership with stakeholder communications, public visibility initiatives, and organizational messaging strategies.
- Develop communications plans and promotional campaigns for major conferences, business expos, leadership events, and community initiatives.
- Strengthen audience engagement and organizational visibility through strategic storytelling, content strategy, and media outreach.
- Ensure messaging consistency across multiple communication channels and organizational initiatives.
- Collaborate with business leaders, sponsors, media representatives, and community partners to increase visibility and stakeholder engagement.
Communications Consultant - City of Missouri City - Missouri City, TX
(2024-03 - 2025-03)
Provided executive communications and strategic messaging support to the Mayor's Office and city leadership.
- Developed speeches, leadership messaging, public statements, and executive communications aligned with city priorities and community engagement goals.
- Advised leadership on strategic messaging, stakeholder communications, and public-facing initiatives.
- Translated complex public policy and municipal initiatives into accessible communications for diverse audiences and stakeholders.
- Supported efforts to strengthen transparency, consistency, and public trust through effective communications.
Director of Communications - Fort Bend County, Precinct 4 - Fort Bend County, TX
(2023-04 - 2023-12)
Led communications strategy and media relations for a county commissioner's office serving one of the fastest-growing counties in Texas.
- Directed comprehensive internal and external communications strategies supporting public initiatives, infrastructure projects, and community engagement.
- Served as a strategic communications advisor to executive leadership on media relations, crisis communications, stakeholder engagement, and reputational issues.
- Acted as primary spokesperson and media contact for the office.
- Led cross-functional communications efforts involving public safety, community outreach, transportation, and infrastructure initiatives.
- Managed messaging during high-visibility and sensitive situations requiring rapid response and coordinated communications.
- Strengthened public awareness and engagement through strategic storytelling, executive communications, and media outreach.
Senior Vice President - Jaffe - Houston, TX
(2021-12 - 2022-09)
Served as a senior communications leader at a nationally recognized strategic communications agency supporting legal and professional services clients.
- Led strategic communications and public relations initiatives for high-profile clients across multiple markets and industries.
- Advised executive leadership teams on reputation management, media strategy, crisis communications, and public positioning.
- Developed executive messaging and thought leadership strategies aligned with organizational objectives and business growth.
- Managed media relations initiatives and high-level communications campaigns designed to strengthen visibility and stakeholder confidence.
- Collaborated with senior leaders and client teams to support integrated communications planning and execution.
External Communications Manager - KIPP Texas Public Schools - Houston, TX
(2019-08 - 2021-12)
Led external communications and media relations initiatives for one of the nation's largest public charter school networks.
- Directed communications strategies supporting organizational visibility, stakeholder engagement, and public awareness initiatives.
- Managed media relations, executive communications, and external messaging across multiple platforms and audiences.
- Developed communications campaigns highlighting student success, organizational impact, and educational initiatives.
- Supported executive leadership with crisis communications, public messaging, and stakeholder communications strategies.
- Collaborated with cross-functional teams to ensure consistent messaging alignment across regional and organizational initiatives.
Marketing & Communications Director - The Church Without Walls / Ralph Douglas West Ministries - Houston, TX
(2018-02 - 2019-08)
- Led integrated marketing and communications strategies for a nationally recognized ministry organization.
- Oversaw branding, audience engagement, digital communications, and organizational storytelling initiatives.
- Managed public-facing communications and content strategies designed to strengthen community engagement and visibility.
Director of Public Relations - Harris County Emergency Corps
Corporate Social Responsibility Manager - Worldwide Oilfield Machine
Senior Communications Consultant - Fifth Business
Associate Director of Development - HoustonWorks USA
News Reporter - KFDM-TV and KOTV-TV
