Saleam Singleton

Culturally fluent editor, writer, and brand strategist with 5+ years of experience across digital media, beauty, grooming, and lifestyle. Known for shaping a clear editorial voice, translating cultural insight into compelling content, and working cross-functionally with editorial, social, PR, and brand teams. Brings a strong blend of storytelling, audience awareness, and strategy, with experience spanning editorial leadership, consulting, testing, and social-first execution.

Equally effective in editorial, communications, brand, and creative roles.

Consultant/Editor - The Method Male - New York, NY

(2014-01)

• Lead an independent editorial practice focused on men's grooming and wellness, serving as a hub for high-level consulting and creative production.
• Advise global beauty brands on cultural positioning, messaging strategy, and audience relevance to enhance brand authority.
• Develop reported features and experiential reviews for both owned channels and major external publications.
• Manage brand and PR relationships to facilitate early-stage product testing and editorial coverage.

Contributing Writer & Editorial Testing Committee Member - Byrdie - New York, NY

(2020-02)

• Produce long-form features and service journalism for the Byrdie Boy vertical, specializing in skincare, fragrance, and wellness.
• Collaborate with SEO and commerce teams to ensure content aligns with performance metrics and audience search intent.
• Execute rigorous product testing protocols to provide data-driven recommendations for readers.
• Contributed to shaping recurring product testing methodologies for men's grooming coverage, helping standardize evaluation criteria across skincare, haircare, and fragrance categories.

Senior Style Editor - Fatherly (Bustle Digital Group) - New York, NY

(2022-03 - 2023-06)

• Defined the editorial roadmap for style and grooming coverage, overseeing the full lifecycle of content from ideation to social distribution.
• Managed a roster of freelance writers, ensuring adherence to brand voice and quality standards.
• Partnered with the branded content department to execute high-impact sponsored projects and commercial initiatives.
• Increased visibility and engagement for the style vertical by refining editorial tone and identifying culturally relevant grooming and fashion narratives aligned with audience behavior.

Freelance Consultant - Maybelline New York (L'ORÉAL USA) - New York, NY

(2020-11 - 2024-03)

• Provided expert guidance on men's beauty inclusion, helping to shape marketing campaigns for a diverse global consumer base.
• Consulted on product development and audience expansion strategies for male and non-binary market segments.
• Supported the Brave Together initiative, crafting accessible messaging focused on mental health and emotional wellness.
• Supported early-stage strategy discussions around expanding men's beauty positioning through inclusive messaging frameworks and culturally informed audience segmentation.

Communications - Alabama State University