Marketing Manager - COLSTAN & ASSOCIATES - New York, NY
(2025-04)
- Lead brand, content, and paid + owned social strategy for a multi-state insurance agency; manage 1 in-house direct report and 3 external agency partners (creative/marketing + PR), setting briefs, timelines, and performance KPIs.
- Direct marketing across a 50+ carrier network (including GEICO, Travelers, and Utica National) for an agency writing ~$6.6M in premium across 500+ active policies, maintaining brand consistency and supporting producer growth.
- Built the agency's digital presence from a near-zero baseline: grew the website to 12,200+ visitors (+76%) and 26,000+ pageviews (+101%) with 8,700+ new users through content and SEO.
- Expanded organic search visibility to 76,700+ impressions and 398 organic clicks (+871% vs. prior period) via on-site SEO and content optimization.
- Scaled organic social from the ground up across Instagram, Facebook, and LinkedIn — 100K+ content views, 11.7K Instagram reach, 7,600+ combined content interactions, and 15,000+ LinkedIn impressions — establishing consistent brand presence across the carrier ecosystem.
Marketing Director - LUVENTE - New York, NY
(2022-03 - 2024-07)
- Built and led a blended team of ~15 across an in-house New York team, a remote India production hub (web, SEO, and retouching), and external freelancers, PR agencies, and media/magazine partners — owning brand, creative, and content production end to end.
- Directed video and OTT/YouTube creative from brief through delivery (concepting, creative direction, shoot coordination, and post-production), ensuring brand consistency across paid and owned channels.
- Led strategic transformation from B2B to omnichannel — developing the strategy, redesigning the website, and coordinating photoshoots and catalog creation — driving +55% online sales and improved brand visibility.
- Managed a $400K annual marketing budget, improving efficiency and reducing overall marketing costs by 15%.
- Increased social engagement +45% within six months through targeted content strategy and A/B testing (Facebook, Instagram, Pinterest); grew sales +20% YoY by optimizing PPC and strengthening SEO.
Head of Marketing - CUSTOM DESIGN GALLERY - New York, NY
(2024-07)
- Own marketing strategy for a fine-art gallery, driving +30% qualified leads and +25% ROI through optimized digital campaigns.
- Grew brand awareness +40% through artist collaborations and experiential activations; achieved +20% customer growth and +35% website traffic via content marketing, Google Ads, Meta Ads, and SEO.
Founder - AUTHENTIC DIGITAL SOLUTIONS - New York, NY
(2024-07)
- Founded and operate a digital marketing agency delivering cross-channel strategy, influencer partnerships, and brand storytelling for clients across jewelry, beauty, interior design, luxury, and fashion.
- Deploy AI across the content pipeline — UGC-style creative, AI-generated product shoots, and AI avatar/voice cloning — and build client websites and landing pages with Claude Code, accelerating turnaround and reducing production costs.
- Developed the "1% Growth Engine," a proprietary content and automation system designed to compound organic reach and engagement across client channels.
Senior Social Media Strategist - GABRIEL & CO. - New York, NY
(2021-04 - 2022-01)
- Developed and managed an influencer strategy with 800+ influencers, increasing brand awareness +40% and social followers +25%.
- Owned social strategy end to end (goal setting, budgeting, creative, content calendars, community management), driving +35% engagement; improved Klaviyo email performance (+20% opens, +15% CTR) through A/B testing.
Senior Consumer Experience & Social Media Strategist - Michelle's Maccs
Marketing & Communications Manager - Media X Women
Project Manager - The New School University (School of Media Studies)
Digital Marketing Associate - Makmi Group
Senior Social Media & Content Specialist - PlantB
