Saloni Jain

Marketing professional with 4+ years of experience across content strategy, SEO, website management, paid campaigns, creative strategy, and performance reporting. Skilled at building content systems, improving organic visibility, shaping campaign messaging, and turning audience and performance insights into clear marketing actions across digital channels and growth-focused teams.

Marketing Manager - Digital & Growth - KindTech Private Limited

(2024-03 - 2026-04)

• Led digital marketing for in-house products and international clients across content, SEO, paid campaigns, landing pages, lead funnels, and reporting.
• Increased qualified lead volume by 35% and improved campaign ROI by 30% through campaign planning, funnel optimization, landing page improvements, and performance tracking.
• Developed website messaging, content plans, campaign assets, and creative briefs using audience research, analytics insights, AI tools, and stakeholder inputs.
• Optimized Meta campaigns through A/B testing, creative analysis, and conversion tracking, reducing cost per lead by 25%.

Digital Marketing Specialist - Place Technology

(2022-06 - 2023-12)

• Executed SEO and content marketing strategies, increasing organic traffic by 80% through keyword planning, website optimization, and content performance monitoring.
• Created website content, podcast scripts, email campaigns, newsletters, and campaign copy, improving newsletter subscriptions by 45%.
• Built recurring reports using GA4, Google Search Console, Looker Studio, and keyword research tools to track traffic, rankings, engagement, and conversions.
• Translated performance learnings into content calendars, campaign copy, and website updates for ongoing marketing initiatives.

Content Marketing Associate - Coingape Media

(2021-05 - 2022-05)

• Created and published SEO-optimized content, improving search visibility and CTR by 68%.
• Researched trends, keywords, audience interests, and market signals to support editorial planning and high-performing content ideas.
• Supported social media content, email marketing, community engagement, and influencer collaborations to strengthen audience growth and digital reach.

MBA - Malaviya National Institute of Technology, Jaipur (2020 - 2022)

Bachelor - Journalism and Mass Communication - The IIS University, Jaipur (2016 - 2019)