Manager, Retail Execution Management (Program Manager) at Red Bull North America (2026-03 – Present)
U.S. Business Owner for the Retail Execution Management (REM) program. REM's primary objective is to drive customer success and increase sales by streamlining communication between Account Management teams (3k users) and Local Sales teams (10k users) by integrating planning inputs and execution tracking systems, reducing duplicative and manual efforts and providing better visibility into field execution conditions.
- Leads cross-functional alignment across 4 stakeholder groups: commercial, IT, executive leadership, and third-party vendors, to deliver an enterprise-wide program within 24 months of program inception
- Drives Agile product roadmap prioritization for a 13,000-user enterprise program, partnering with Global IT and global leadership to deliver phased releases that reduced data capture from four steps to one, significantly improving field productivity
- Conducts project status updates for C-Suite & VP-level stakeholders, ensuring clear visibility into project milestones and outcomes
- Establishes governance, decision rights, and accountability structures across stakeholders, driving product integrity and on-time delivery for an iOS application and web-based planning tool
- Develops and leads go-live strategy and change management across 115 Profit Centers, driving adoption for 13,000 users across internal teams and external partners
- Owns usage and product effectiveness KPI framework, establishing baseline metrics and optimization benchmarks ahead of national rollout
Project Manager, Business Intelligence at Red Bull Distribution Company (2023-09 – 2026-03)
Managed the Business Intelligence aspects of implementing new initiatives and optimizing existing processes, including technical implementations, role and KPI development, and territory expansion
- Advised C-Suite & VP-level leadership on the risks and business implications of proposed initiatives and process changes, recommending short-term operational solutions to mitigate impact during extended development timelines
- Acted as subject matter expert during inception of the Retail Execution Management program
- Collaborated with local IT team to deliver enhanced system and reporting solutions for data analysts and their audiences, including Snowflake implementation and change requests to existing systems
- Partnered with Routing Accounting Software vendor to incorporate enhanced features into application used daily by the field teams to be able to better adapt to new strategic priorities and reduce duplicative efforts
- Defined data requirements and oversaw AI model training for two internal AI tools serving sales and analytics teams, partnering with IT to align model outputs with business workflows and user adoption goals
- Oversaw reporting and dashboard developments for new initiatives and facilitated training and ownership transfer to dedicated teams after pilot period
- Successfully implemented four new sales support roles to drive in-market efficiencies, increased average customer service points from 1.5 to 3, and enabled growth strategies to expand product distribution and supported territory expansion into Chicago, IL and New York, NY
Senior Manager, Business Intelligence at Red Bull Distribution Company (2022-11 – 2023-08)
Coached and developed a team of 7 analysts that built and published comprehensive, centralized process-related, tactical and exploratory reports, dashboards, and tools, as well as national scorecards for Sales, Talent, and Operations to deliver strategic insights and analyses that drive informed decision-making
- Scaled Business Intelligence team from 2 to 7 analysts, hiring and onboarding 5 new members while maintaining uninterrupted delivery of national scorecards and dashboards
- Collaborated with RBDC leadership to define and establish Key Performance Indicators (KPIs) and developed tracking mechanisms against each KPI
- Partnered with RBNA VP-level & Director-level Sales leaders and reporting team to align reports and strategies across both entities
Project Manager, Business Intelligence at Red Bull Distribution Company (2021-04 – 2022-11)
Supported the migration to a new Routing Accounting Software (iOS App) for field sales and operations teams, worked with local and global IT teams to stand up the backend data structure and front-end reporting solution for the US and Canada markets through SAP ERP. Implemented to 5,000 users working across 50 Profit Centers, servicing 150,000 outlets.
- Defined all Business Intelligence requirements, including Sales and Operations KPI definitions, as well as in-app developments needed to reduce process change for the in-field sales teams
- Worked with RPA Engineers to automate manual processes, reducing repetitive processes for the Finance and Business Intelligence teams, saving 300 hours per quarter of manually triggered data refreshes
- Authored documentation and facilitated reporting-related trainings during new system roll out, now used in Onboarding Guides
- Supported decommissioning of legacy routing system
Sales Data Analyst at Red Bull Distribution Company (2018-04 – 2021-04)
Responsible for prepping, modelling, and evaluating sales data (volume and customer execution metrics) and identifying the best platform to present data to leadership and field management.
- Developed and published daily, monthly, and ad hoc reports, dashboards, and self-service tools for Sales and Operations
- Designed and launched monthly volume planning process replacing quarterly cycles, enabling field sales teams to adjust forecasts based on real-time trends and account data, improving plan accuracy and team trust during supply chain disruptions
Office Administrator at Red Bull Distribution Company (2014-12 – 2018-04)
Hired during company's expansion into the Connecticut Market, supported initial building and business set up and ongoing daily operations
- Partnered with Regional Leadership to establish a Telephone Sales model for low volume outlets, reducing number of customer visits without sales that was later implemented nationally
