CHEF • HOSPITALITY LEADER • GUEST EXPERIENCE DESIGNER
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Creating hospitality experiences where thoughtful cuisine, operational excellence, and a sense of place leave a lasting impression. For more than 25 years, I've helped hospitality brands create elevated food & beverage programs and guest experiences across restaurants, hotels, private dining, CPG over the entire West Coast. Recognized for combining hospitality leadership, guest experience design, concept development, and culinary innovation to strengthen brands and drive business performance.
Founder & Creative Director at The Daydream Agency (2007-01 – Present)
Founded and led a creative branding and marketing agency specializing in the hospitality industry, partnering with restaurants, hotels, food & beverage brands, and experience-driven businesses to build brands, launch concepts, and elevate guest engagement.
Founder & Executive Chef at Vino Trece & Co (2019-01 – Present)
Curating bespoke and immersive dining experiences that celebrate chef-driven cuisine, intentional sourcing, and a distinct sense of place. Efficient in live fire cooking, all grills, flat top, remote etc.
Hospitality Leadership + F&B Management • Marketing + Brand Management • Certified Holistic Nutrition • Certified Master of Herbs & Spices • Napa Valley Wine Academy Level 3
