Samuel Salomon Palomino

ABOUT ME

I am an international data-driven storyteller, I have a passion for unearthing the story of trends and opportunities hidden in the numbers. My experience lies in pulling and visualizing insights from robust data sources to inform strategic and creative platforms.

SOFTWARE SKILLS

Microsoft Office, Advanced Google Analytics, Database Navigation (Euromonitor, Mintel, E-marketer etc.), SQL, Python, R, Mongo DB, SAP, SAS, Machine Learning: A/B Testing, Neural Networks, Regression Models, Time-Series Forecasting.

Mattel Inc. El Segundo, CA Global Business Insights Analyst April 2022 - Present 

• Led analysis for media lift in the LATAM region during Q4 for holiday toy sales. Communicating with global partners to ensure all aspects of the supply chain were responding accordingly to marketing activities and expected demand calculations.
• Spearheaded multiple projects in order to inform multiple aspects of Mattel’s Business by looking into US toy consumer behavior across multiple retailers, both e-commerce and brick-and-mortar channels. Projects included category market sizing over-time, CLV calculations, retailer space recommendations, analysis of niche groups and competitive analysis.

Emerge.io Marina Del Rey, CA Graduate Product Marketing Strategist August 2021 – December 2021

• Launched customer acquisition funnel analysis project which led to recommendations responsible for a 150% increase in product waitlist conversion.
• Spearheaded customer geolocation and data visualization initiative with R by compiling mailing list data and learning external API packages to inform all future paid social campaign spending.
• Designed and pitched Kickstarter Homepage concept to Founders and Leadership team. Created all copy, creative concepts & storyboards as well as revenue and pricing models for reward tiers based on historical case studies and internal company data. Concept to go live February 2022.

MSL GROUP North America (Publicis) New York City, NY Data Analytics & Strategy Lead (Summer Intern) June 2019 - August 2019 

• Developed Internal Strategic Process & Culture documentation for North America (2000+ emp.) with the CSO.
• Spearheaded data-driven strategy initiative that used clustering, keyword search models, and sentiment analysis across outlets and social media to create client-facing brand positioning reports.
• Managed strategy and insight creation for a pitch that generated $300K of revenue in a single quarter.
• Supported Sr. Management in conducting competitive analysis through data analysis and research.

CLIENTS: Cadillac | The Home Depot | Marshall’s | P&G | Johnson & Johnson | Hass Avocado Board

Giant Spoon LLC. Los Angeles, CA Strategy Intern June 2018 – August 2018

• Led consumer insights research projects to inform positioning strategies for Uber account activations focused on launching a loyalty program for a network of 750K drivers.
• Distilled strategic insights to inform social and experiential executions for various upcoming entertainment client IPs and FC Barcelona’s summer tour campaign. 
• Spearheaded strategic platform recommendations for the improvement of Uber driver morale through the implementation of strategic partnerships centered around mental health, wellness, and organizational support through digital and physical resources for agency intern project. 
• Designed a database comparison and training deck for optimizing the agency’s future investments on reporting tools. 

CLIENTS: Uber | STX | Paramount | FC Barcelona | NBC Universal

Master of Science in Marketing, Analytics Track, GPA: 3.835 Graduated: Dec 15, 2021 

• Academic Achievement: Dean’s List, Teaching Assistant for MBAs (Marketing Management, Fashion Luxury & Lifestyle) 
• Leadership: MS Marketing Student Advisory Council, Career Chair. 

Bachelor of Science in Business Administration, Minor in Applied Analytics, GPA: 3.01 Graduated: Dec 15, 2019

Leadership: Director of Creative Strategy, Trojan Marketing Group (Student Pro-bono Ad Agency