Sara 1503b

Senior Frontend Engineer with 7+ years of experience designing and building scalable, high-performance web applications using React.js, Next.js, JavaScript, and TypeScript. Skilled in frontend architecture, reusable component design, Redux state management, REST API integration, performance optimization, and pixel-perfect UI implementation. Experienced in developing AI-powered applications, enterprise solutions, and chatbot platforms while leading frontend initiatives, mentoring developers, and collaborating with cross-functional teams to deliver secure, responsive, and modern web applications.

Senior Frontend Engineer - Dubizzle Group

(2025-05)

Dubizzle & Bayut are leading Middle East platforms connecting millions in real estate, motors, and classifieds.

• Developed scalable, high-performance React and Next.js web applications for high-traffic platforms including Dubizzle and Bayut.
• Developed Landing Page Template 2.0 using a scalable component architecture, improving development speed and UI consistency across campaigns.
• Optimized frontend performance through reusable components, lazy loading, and responsive UI implementation.
• Built a pixel-perfect campaign layout with advanced tracking integration for real-time performance insights (Prypco).
• Developed a high-conversion landing page for the Saudi market. (Jeep Grand Cherokee)
• Delivered a responsive, pixel-perfect UI with seamless form integration, improving user experience for Egyptian users (Hatla2ee).
• Created an engaging campaign microsite aligned with brand identity, driving higher user interaction (Omoda Jaecoo)
• Developed a fully responsive, conversion-focused landing page for a premium real estate campaign (Rox).

Senior Frontend Engineer - Convex Interactive Pvt. Ltd

(2023-10 - 2024-12)

A digital solutions provider focusing on modern web technologies. Designed and developed AI-powered chatbot platforms using React.js and Python, integrating Generative AI capabilities to automate customer interactions. (Karachi Electric)

• Built a full Super Admin module and a multichannel Chatbot Builder using React.js with Facebook, WhatsApp, and Instagram APIs, enabling automated conversation flows and real-time customer messaging. (Berry Talks)
• Developed advanced Super Admin capabilities and a dynamic Chatbot Builder integrated with WhatsApp, Facebook, and Instagram APIs, supporting live chat interactions and platform moderation. (Z-verse)
• Delivered Super Admin features and a complete Chatbot Builder powered by Facebook, WhatsApp, and Instagram Business APIs, enabling bot creation, message filtering, and real-time customer communication. (Telenor)
• Successfully built a chatbot builder by integrating WhatsApp Business APIs using React.js. (WhatsApp Chatbot)
• Led frontend development, mentored junior developers, and delivered scalable AI-powered solutions.

Frontend Developer - Outsource in Pakistan

(2020-12 - 2023-09)

A platform for outsourcing web development services.

• Converted PSD and Figma designs into HTML5, WordPress, Shopify, and React.js applications.
• Partnered with international clients to create an engaging site using Next.js.
• Leveraged experience in WordPress theme customization to create a fully functional eCommerce website.
• Developed a WordPress e-commerce website with smooth animations using GSAP.
• Developed visually engaging gaming website pages to improve user experience and engagement.

Frontend Developer - Symmetry Group (Pvt) Limited

(2018-04 - 2020-12)

A leading digital marketing agency in Pakistan.

• Designed and developed a dynamic UI for PSX using HTML, CSS, and JavaScript to deliver a seamless user experience. (PSX)
• Developed a sleek, user-centered interface for the MCB website to elevate user experience and engagement. (MCB Bank)
• Managed data and contributed to the development using Expression Engine. (Jazz)
• Developed an engaging and accessible website with a focus on user experience and visual appeal. (KDSP)
• Created an attractive website with smooth animations using HTML, CSS, and external animation libraries to enhance interactivity. (Engro Fertilizer)

Google AI Essentials - Google / Coursera

Bachelor's Degree - University of Karachi

Higher Diploma in Software Engineering (ACCP Pro) - Aptech Computer Education